The crisis has forced vendors to be closer to its customers

crisis has forced vendors to be closer to its customers, and this has generated a massive coming fashion brands in social networks. Now, to evaluate the activity of the fashion company in social networks, Style Coalition, ideeli and Lucky Magazine Award instituted Fashion 2.0 Social Media. Nominees were selected for the award by a jury of fashion industry professionals, as well as the network users themselves. Awarding was held in New York in a hotel W. In the end the prize went to the following nominees: The social network of the future named Foursquare.com, bypassed Google Wave, Intwig, Hotpotato and Blippy. The prize in the nomination "The best site or designer fashion brand" went to Kate Spade. Recognized as the best blog Free People. The best account on Facebook - Coach. With Twitter, according to the jury, the best coping DKNY PR Girl. The best recognized online video movie Chanel «Coco In Motion» by V Magazine. And in the general category, the ability to communicate in different social networks, won a brand Burberry.