Vertu has announced the opening of a new boutique in Moscow, located in Tretiakov Plaza (st. Nikolskaya, d. 10). He became the first flagship store of the brand, which are fully integrated elements of the interior design of the new concept of boutiques, presented at the exhibition of watches and jewelry in Basel in 2010. Extended color palette design of the boutique is presented warm and rich tones: gray stone floors, carpets silvery, metallic-colored wall panels. A variety of textures complemented by matte and glossy black walls for the presentation of mobile phones, which also extend the possibility of using space. Presentation stands decorated in the boutique elements of brushed steel and soft black leather and used in their design company logo V. In the VIP-area boutique located booth 'cabinet de curiosité'. This special showcase is designed to demonstrate a unique model, for example, a special limited edition. With the same attention to detail that can be traced throughout the design of a new concept of boutique Vertu, came to the company and to the choice of display lighting. Designers lighting consultants to create the effect of daylight, allowing customers to understand how the products look in reality. The combination of LED and halogen lamps provides the functionality and energy efficiency will reduce energy consumption in the boutiques Vertu. "The design concept of our new boutique special emphasis was placed on creating the ideal space where Your Vertu products would look more organic, creating a synergy between our products and, in particular, used in their production materials, as well as the atmosphere in which they are presented" - the president of Vertu Perry Ousting.