How Russian creators localize slogan Got Milk?

The California Association of Milk Producers different rare consistency. Legendary slogan «Got Milk?» They do not change for 13 years. This phrase is inspired by different agencies and to the Cannes creative, efficient and easy communication. The site offered Russian copywriters translate it into Russian.
Alexander Kononov, a senior copywriter DDB
«You drink milk - you will go far!»

Anna Obraztsova and Catherine Chernopazova, copywriters Grey Worldwide Moscow
«give milk?»

Adaptation options: «Do not give milk to dry!»

Adaptation options: «Give milk ?!»
Slogan - slogan.
Nostalgia - reality.
You - milk.

Adaptation options: «Molokosos?»
So there molokosos.

Olga Dyudina, senior copywriter G2 Moscow
«Call of milk»

The ironic play on the combination of "call of the blood" allows, among other things, alternatively pass dialogical, interactive, founded in interrogative form of the original slogan. Call - is the motivation and the goal at the same time. Something inexplicable exactly, but at the same time natural and understandable. Irresistible, vital and physically tangible. Obyadinyayuschee those who aspire to the best. The ability to give effect to each and combine those in the frame, co spectators.

Adaptation options: «on milk?»



Yulia Arhangorodskaya, copywriter G2 Moscow
«Milk? Pour! »

Irina de Bourbeau, a junior copywriter G2 Moscow
«check out the milk?", "The body milk!». Since the word «got» very many meanings, make good use of the neologism. Its value will be blurred to the consumer, and he himself will be able to think out the meaning. Choose the right neologism simply based on the fact that the audience - the youth. Using slang and get the desired result, "I check out the milk?».
Alternatively adaptation «Body by milk» propose to beat a steady expression "blood milk": "The body milk».



Paul Butrin head copywriters G2 Moscow
«Milk - a terrible force!»

Adaptation options: «Brotherhood milk»
And why intriguing questions, if the language of the proud and asks, concise and majestic statement: The Fellowship of the milk!



Ilya Sokolov, copywriter G2 Moscow
«And you can not escape the milk?»

Dmitry Makarov, a junior copywriter G2 Moscow
«The truth is milk!»
What is the truth? What is tasty and healthy at the same time? What quenches thirst and feeds? What accompanies man from birth for life? Without which it would not be cheese to wine? Birthday cake? Yogurt for breakfast?
Truth in milk! And try to avoid that ...

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