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New clip Smirnoff: JWT shown as "light" water diluted alcohol
Bashny.Net
Diageo North America has released a new drink Smirnoff Source, uses as ingredients, as stated in a press release, only pure spring water and alcohol. The agency JWT developed a concise, but at the same time chic campaign for its promotion.
Roller «Whoo! alright, yeah Uh Huh », shot by Japanese director Koichiro Tsujikawa, is water that is" dancing "under the electronic music group The Rapture: she splashes and moves like the sound in a graphical display.
Mark Breene, Vice President, Diageo Progressive Adult Beverages: «In this video, the main role at the pure spring water. We feel the energy and vitality lifestyle Smirnoff Source »
The campaign takes place in 9 northern states of the USA, uses billboards, online advertising in which the users themselves can create the movement of water, and two versions of the clip (15 and 30 seconds) and will be completed in late August.
via adme.ru
Roller «Whoo! alright, yeah Uh Huh », shot by Japanese director Koichiro Tsujikawa, is water that is" dancing "under the electronic music group The Rapture: she splashes and moves like the sound in a graphical display.
Mark Breene, Vice President, Diageo Progressive Adult Beverages: «In this video, the main role at the pure spring water. We feel the energy and vitality lifestyle Smirnoff Source »
The campaign takes place in 9 northern states of the USA, uses billboards, online advertising in which the users themselves can create the movement of water, and two versions of the clip (15 and 30 seconds) and will be completed in late August.
via adme.ru
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