Bashny.Net
Color Dreams legs fell asleep. BBDO NY presented a new video Havaianas
Bashny.Net
Brazilian Havaianas sandals to conquer the American market colored dreams, who see their feet. The site has already written about one of the clips created in the framework of this funny concept. BBDO New York kept his promise and presented new stories about astral travel of human limbs.
Two spot repeat exactly sitilistiku pioneer: light, relaxing music, surreal, bright pictures and the final, giving a clue colorful mayhem, to create up to this - leg fell asleep and had a dream. This time, she accidentally fell asleep at the bus stop and in the library.
The message inherent in the series, can be treated as «Havaianas - perfect summer shoes." BBDO NY trying to convince consumers that the feet first, too, dream, and, secondly, only dream about freedom and Havaianas.
David Lubars, chief creative officer, BBDO North America:
- This is the first attempt to Havaianas enter the US market, so it was important to talk to potential customers as a cheerful, bright and stylish brand. But at the same time he did not surface, and for us it was important to keep a sense of partisan, not stamped at the factory communications.
The new commercials, also the handiwork of the talented animation studio Three Legged Legs.
via www.adme.ru/tv_reklama/2007/04/26/17372/
Two spot repeat exactly sitilistiku pioneer: light, relaxing music, surreal, bright pictures and the final, giving a clue colorful mayhem, to create up to this - leg fell asleep and had a dream. This time, she accidentally fell asleep at the bus stop and in the library.
The message inherent in the series, can be treated as «Havaianas - perfect summer shoes." BBDO NY trying to convince consumers that the feet first, too, dream, and, secondly, only dream about freedom and Havaianas.
David Lubars, chief creative officer, BBDO North America:
- This is the first attempt to Havaianas enter the US market, so it was important to talk to potential customers as a cheerful, bright and stylish brand. But at the same time he did not surface, and for us it was important to keep a sense of partisan, not stamped at the factory communications.
The new commercials, also the handiwork of the talented animation studio Three Legged Legs.
via www.adme.ru/tv_reklama/2007/04/26/17372/
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