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They rule! Virgin Mobile on the power of the cellular phone subscriber (added prints)
Bashny.Net
Virgin Mobile USA continues to campaign «You Rule» («You rulish"), launched at the end of May this year, a series of TV commercials.
The idea of the campaign - through the prism of the different situations arising out of control in people's lives, to tell that Virgin Mobile offers its subscribers the possibility of flexible adjustment of the tariff plan without liability to the operator.
For example, in the movie «Jacob» viewer show the guy who broke his neck, and can not talk on the phone with his girlfriend, but can correspond with her messages. In the video «Juan» guy is trying to solve the problem with vending machines, which is broken, and his laboring wife certainly wanted chips. In the third series of video - «Kelli» tells the story of a girl who makes a successful career as a waitress in a cafe before.
Exit rollers was preceded by a very unpleasant story with the campaign «You Rule», so probably these rollers Virgin Mobile is trying to make amends for the negative publicity caused by the start of this campaign.
Agency McKinney, in March, won a contract to creative service Virgin Mobile, first to offer customers unusual move - outdoor advertising, its content is clearly tied to the location. Within two weeks, all over New York was taken about 350 surfaces at bus stops, in the subway, on the walls of buildings, billboards. The texts VM addressed the residents of an area with a view to provoke them to good neighborly feeling pride in their area and the belief that they control their lives.
But advertising led to a palpable anger of the people of New York and negative responses in the press - in the New York Times, New York Press, the local editions of Gawker, Brownstoner and others. Campaign «You Rule» called "bombarding, Limited, disgusting, provoking racism».
Virgin Mobile quickly reacted offer residents a particularly perturbed regions come up with your own ad text that they want and will not offend anyone's feelings - the answer has not followed.
In addition, when advertising a mistake was made: posters for the Upper West Side and Upper East Side were mixed. A few days later corrected the error, but talk about it until now.
via # image4996805
The idea of the campaign - through the prism of the different situations arising out of control in people's lives, to tell that Virgin Mobile offers its subscribers the possibility of flexible adjustment of the tariff plan without liability to the operator.
For example, in the movie «Jacob» viewer show the guy who broke his neck, and can not talk on the phone with his girlfriend, but can correspond with her messages. In the video «Juan» guy is trying to solve the problem with vending machines, which is broken, and his laboring wife certainly wanted chips. In the third series of video - «Kelli» tells the story of a girl who makes a successful career as a waitress in a cafe before.
Exit rollers was preceded by a very unpleasant story with the campaign «You Rule», so probably these rollers Virgin Mobile is trying to make amends for the negative publicity caused by the start of this campaign.
Agency McKinney, in March, won a contract to creative service Virgin Mobile, first to offer customers unusual move - outdoor advertising, its content is clearly tied to the location. Within two weeks, all over New York was taken about 350 surfaces at bus stops, in the subway, on the walls of buildings, billboards. The texts VM addressed the residents of an area with a view to provoke them to good neighborly feeling pride in their area and the belief that they control their lives.
But advertising led to a palpable anger of the people of New York and negative responses in the press - in the New York Times, New York Press, the local editions of Gawker, Brownstoner and others. Campaign «You Rule» called "bombarding, Limited, disgusting, provoking racism».
Virgin Mobile quickly reacted offer residents a particularly perturbed regions come up with your own ad text that they want and will not offend anyone's feelings - the answer has not followed.
In addition, when advertising a mistake was made: posters for the Upper West Side and Upper East Side were mixed. A few days later corrected the error, but talk about it until now.
via # image4996805
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Dzheiza Chiminadze
