TELE2 is changing slogan and launching a new series of mafia-comedy series Bashny.Net

July 13, 2007 on television, the streets, squares and radio will be continued comedic saga of mobsters who are not willing to pay for mobile communication. The new series will appear and a new slogan TELE2 - «Just cheaper».
As described in the company's Website, a new story "Dream" continues the overall concept TELE2 advertising this year, Tony, get cheap mobile phone communication becomes a real maniac, he can not stop ringing, and all my friends without ceasing. This time, Tony goes to a night club: dance, girl, the mermaid in an aquarium, drive - it does not share this with Sonny? Never mind that Sonny had already gone to bed - with a mobile phone TELE2 always easy to be in touch with anyone ... Completely brutalized Sonny throws cell in the window, but, to his misfortune, gets them in a tin garbage can: another call Tony "rang" not just Sonny, but the whole hotel! Call "Ring them all!" In a humorous way stimulates actively use cellular services TELE2 and being in conjunction with an exemplary next emphasizes that no obstacles for that. The key message the campaign - low rates TELE2 allows you to talk on a cell phone without a stop.





"Excellent turned movie! "Dream" is similar to the classic American comedy scene where the hero can not sleep because of the endless phone calls. Pat Holden, our director, came up with a good progress in the final assembly, "- says Andrei Chernyshev, creative director of Partizan.
"Humor, parody of the classic Mafia stories - this is the main feature of our advertising campaigns, - adds Alexey Levchenko, brand manager of TELE2 Russia. - It allows us to completely get away from the negative characteristics that usually confer the mafia, and make full use of the positive qualities that it has: a sensible approach to spending, the reluctance to pay, the lack of "Ponte" and the priority "content" over "form" practical wisdom and sense of humor. They are impressed by the representatives of our target audience and allow to convey the idea, it is important to stay in touch ».
The new advertising campaign will also be updated the main slogan of TELE2: new version - «TELE2. Just cheaper. " Change the slogan related to efforts TELE2 address all components of our proposal. "We remain committed to our strategy of price leadership. We continue to strive to offer cheap mobile services, if possible, a greater number of people. We do our best to provide the lowest rates on the market, - says Sergey Andriyashkin, PR-manager TELE2 Russia. - This is our new slogan began to also reflect other components of our mission - the simplicity and clarity of the services offered. We offer two or three tariff plans are very simple and clear. They were not overwhelmed by the services that are not needed to the subscriber or which he almost never uses it. People easily choose the rate TELE2, which they need. We just - so, including, we have less. " The new slogan will be included in all ATL and POS-materials, starting from July 13, 2007 (August 22, 2007 - for the Murmansk and Arkhangelsk); He also appeared on the website of the company.
Working Group:

Customer: TELE2
Brand Manager - Alexey Levchenko
Media Manager - Mikhail Chernyshev
Agency: Partizan
Creative director - Andrei Chernyshev
Art Director - Natalia Korjikoff
Copywriter - Xenia Kazantsev

Production: Guerilla Shots
Produced by: Yuri Chernyaev
Director: Pat Holden (Pat Holden)
Operator: Tony Mitchell (Tony Mitchell)
Music: Sergei Chekryzhov

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