The girl who came to a desert island, saving swabs Ola! New video of the RA Made Bashny.Net

June 20, 2007 on the TV goes commercial tampons Ola!

Unlike last year's campaign, where the main message of the audience information was rebranded brand Ola !, current campaign is dedicated to the promotion of the commodity group - tampons.


New clip «SOS», created the RA Made, - is the story of a girl trapped on a desert island and the survivors because of their intelligence and reliability of tampons Ola! .. The creative team managed to create a bright intriguing movie, in which, nevertheless, play a central role it is the product and its advantages. Humor plot and style shooting "at the movies" delicately and correctly allowed to talk about such intimate items like tampons.



How to tell the agency website, the advertising campaign will cover 13 cities in Russia and will last for seven weeks. As communication channels are selected as the central and local TV channels: First, CTC, Home, TNT and others.





Creative Group:

Hygiene Kinetics Centre:
Marketing Director: Gulnara Talipova
Manager of PR and advertising: Angelica Gubanov
Brand Manager: Hope Bolgarova

Advertising agency «MADE»
Creative Director: Tatiana Tyutyunnik
Art Director: Maria Bondareva
Copywriter Tatiana Kokuseva
Producer: Irina catfish
Account director Maria Miles

Productions Studio: Amber Studio
Producer: Svetlana Shvydkaya
Directed by: Richard Paul Landauer
Operator: Andrew Lisiecki
Costume Designer: Anastasia Nefedova
Composer: Paul Richard Landauer

via www.adme.ru