Best Internet Advertising month

Dear readers AdMe, before you the 4th edition of the digest collected for you Expert RA Grape, where you will find a selection of the best case studies from the world of internet marketing and technical innovatsiy.luchshie practice
Online Marketing
Web 2.0
mobile marketing
interactive media
Communication 3.0
sensational marketing
Innovation in Media
digital life style
Innovation on the Web
statistics and analytics


In search of treasure and adventure with Levi's



goforth.levi.com/fortune

Levi's has launched a new online game «The GO IV Fortune », based on the life and deeds of the legendary pioneer and explorer Kreysona Ozias IV (Grayson Ozias IV), another nephew of Levi Strauss Nathan.

The game is basically - a quest to find $ 100,000, which Ozias hid a hundred years ago. People are beginning to listen to the mysterious recording that the traveler has created during his adventures. In them are hidden mysteries that need to be opened, to find the hidden clues in the real world, enter and get the artifact with a new mystery. The quest for the treasure, where each step - a new piece of the puzzle.

The game ends in mid-November, when the final test will be open to 100 finalists. They will receive both the final piece of history, and the first one who gets to the goal of winning $ 100 000.

Theory of fun Volkswagen



www.thefuntheory.com





www.youtube.com/watch?v=2lXh3n0aPyw

In September, Volkswagen launched the project www.rolighetsteorin.se , the purpose of which was the creative initiative to change the behavior of people using fun. In mid-October, the campaign has attracted great attention of the public with the help of one of the cases the project & quot; The piano-staircase & quot; (in this case, the Swedish version of the movie has not got such a great success).

Promo site encourages users to send in their ideas for change ordinary objects of reality. Winners will be announced December 15 (originally - 15 November) and will hand him 2,500 euros in cash.

Symphony from Vodafone New Zelandiya



www.youtube.com/watch?v=R3nSoEhY8SM

www.vodafone.co.nz/symphonia/

Unique mobile interpretation of Tchaikovsky's overture "1812". 1,000 mobile phones, 2,000 SMS messages and an impressive video of how you can spend fun time communicating with each other. The detailed story of how with the help of 53 tunes played symphony in this experiment, see here.

Trust, but proveryay



www.samsungshakedown.com/

Samsung offers users to check neubivaemaya phone model B2100 with the help of digital technology. Before us the room with the included webcam and 70th phones that can be tested using the vibrator. When you call certain numbers (each marked by phone, you can call to the one closest to the crash) vibrating tube moves to the edge and there is a drop - on the stone floor, or in an aquarium with fish. And the phone keeps working! It is possible to call even at a time when it is under water. Thus, Samsung is ahead of the content that users create on Youtube, testing this model.

Rich-media campaign for iPod



www.youtube.com/watch?v=W6Oj9nxPXyA





www.youtube.com/watch?v=7_f6yAi2a0Y

An example of using rich-media capabilities when placing online ads, showing not only the mood of members of the new gadget from Apple, but also a user review: directly as a consumer can use the product in real life.

Mothers and Daughters 2.0



www.callmum.net/digitalmum/index.php

www.callmum.net

Telstra, the Australian telecommunications brand, recovers lost communication between children and parents.

The first draft & quot; Mom 2.0. Digital transformation & quot; («Mum 2.0. Digital Makeover») - a non-standard way to attract an adult audience, pay attention to their services: it's true, mobile communications, Internet and communications services can help increase communication between people in the family, especially in times of growing adolescents. Moms all over the world can take advantage of tutorials that reveal the features of the changed digital world - the new world of their children. In just a week the project gained more than 2000 my friends in Facebook.

Slang, different interests, new friends ... Kids move away from their parents. For the latter, the brand has created the project & quot; Call Mom & quot; («Call Mum»), which calls for recall of their parents, that they do not have anyone better in the world. And in case of luck, your mom could win a prize - a mobile phone that is played at random among all the mothers reported.

Evolution snoubordinga



www.shaunwhite.com/projectx

Shaun White (Shaun White) RedBull and make a new step in the development of snowboarding and talk about it online. In the distant mountains of Colorado RedBull build a giant pipe to the best snowboarder in the world opened the season with new tricks and discoveries beyond human capabilities that users will open on November 2. But now the video, which is saturated with the site makes new dream of the slopes, wind and adrenalin descent.

Black PR is angliyski



www.speechbreaker.co.uk/

Liberal Democrats excellent "postebatsya" over Labour and the Conservatives.

Project Speechbreaker allows you to create a "historic speech" from passages rival party leaders: Gordon Brown and David Cameron. Not just one laugh, you can share your version with your friends, laying out this video on Youtube.

Liberals also presented with only one option, you want to select only one party.

Desire 2.0 form heading vykladku



svpply.com

Advisory service for things. Based on Wishlists users, the system generates a tape products of interest. For each of them there is a link where you can go to the store where you can buy this thing.

While the site lives by invitation.

The site is simple and clear monetization shops can pay for transfer / purchase of the link with this service.

Application of Zipcar in App Store



www.zipcar.com/iphone

www.youtube.com/watch?v=rCO0jFoJ1xY

Zipcar, a widespread network rental services, technical expertise raises the bar customers with its new application for iPhone.

Zipcar Free application automatically displays the next office on the map. By clicking on the office, demonstrates available for hire cars and their cost.

With the application regular customers can hire, to change, to continue or cancel the reservation. With the possibility of a special «Drive», on the touch of a button, you can open, close, or even make a sound your horn reserved machines.

Layar brings augmented reality browser platform iPhone



layar.com

Apple has allowed the application of the Dutch company Layar exit the App Store. For the first time the mobile browser augmented reality (augmented reality) was shown last year at the exhibition Mobile 2.0 Europe in Barcelona, ​​and was working on a platform of Android. Throughout 2009, Apple did not miss a single application that uses the combination of the functional objects of the virtual reality and the content (it happened only last month the application Yelp, which is hidden from the administration the opportunity App Store). And that happened!

NIKE ID on ayfonah









www.youtube.com/watch?v=d_xAAHVhXRI

itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=332640529&mt=8

NikeID in your hands: do their crosses, Share experiences online, order and show them to his real life.

The application of the Toyota Prius in Times Skver



www.youtube.com/watch?v=Vix2GkK1FJU

From 26th to 28th of October the Toyota provided an opportunity for New Yorkers to express their attitude to the popular hybrid model in Times Square. Every iPhone owner could show around town a digital picture on Billboard Reuters painted in Annex Prius Experience, downloaded from the ITunes Store.

Sniff - interactive public proektor



www.gravitytrap.com/sniff/

vimeo.com/6400266 vimeo.com/6421688

Walking down the street, you approach the dog. She is alarmed, protected areas, trying to attract attention. It is up to you on the perimeter, meets depending on the situation aggressively or softly. Sniff - is an interactive projection technology on the shop windows. It responds to people using a motion capture predmagazinnom space. Artificial Intelligence project allows to enter into communication with the passers-by, to change behavior, to engage in dialogue.

Where is Dexter?



www.youtube.com/watch?v=QyQ1W5GD6D8

If you have finally pulled off the cap from the series, it's a small video of Dexter Quest aggravate diagnosis. What is required: manyachinu look in the crowd and pointing at him punishing the mouse arrow. And so from level to level, from video to video, from day to day, from year to year, while Dexter knocks at your door.

The new format of the show?



www.hboimagine.com

American cable channel HBO has launched a new online project & quot; More than you can imagine & quot ;, whose purpose - to demonstrate the desire to break through the border, change the perspective and to create a truly new eksperiens.

Before us unfolds the story, on the development of which can influence the user, for example, watch the scene from different perspectives, allowing you to note previously hidden behind the scenes. Building a sequence of scenes in an arbitrary manner, one creates a scenario in which the images of the characters and events are revealed with the new notes and intonations.

Quality Productions, and the acting is really demonstrates the new format shows. This convergence of TV and digital.

U2 concert at Youtube



www.youtube.com/watch?v=W2xae9dcAVg

October 25th U2 concert was broadcast live on Youtube. It was the biggest concert ever broadcast via broadcasts. Almost 100 thousand people saw it live and 10 million around the world were able to watch it online for free. Unfortunately, the broadcast is available for a limited number of countries (USA, Velikobritagiya, France, Canada, Italy, Spain, Japan, Brazil, Australia, New Zealand, Ireland, Mexico, India, Israel, South Korea and the Netherlands).

Youtube has for some time experimenting with streaming video, but clear plans for development in this direction is indicated there was.

Streaming live from the Foo Fighters on Facebook







www.facebook.com/event.php?eid=317195110480

October 30 was a virtual concert of The Foo Fighters on Facebook, directly from the studio group Studio 606 in Los Angeles. In contrast, U2 was not a huge real audience online users only. Live video was created using the Livestream.

My heavenly status of Lufthansa







myskystatus.com//

Lufthansa has found an innovative way to draw attention to its brand from the global network of users. With the free service MySkyStatus, passengers can subscribe to automatically update status during the flight in the accounts on Facebook or Twitter. Available for flights of all airlines in the world.

MySkyStatus will post regular information about the status of the flight, altitude, location and arrival. MySkyStatus recalled draft FlightCaster, which helps to learn about the situation with the flight (delayed / detained) much earlier alerts service airports.

Video by drawing Sweatshoppe



vimeo.com/7012935

www.sweatshoppe.org/

Sweatshoppe, multimedia project Blake Shaw (Blake Shaw) and Bruno Levy (Bruno Levy), which allows artists to paint the video to any surface using LED roller. The technology will allow to link into a single performance video, architecture and creativity of the artist.

LED figure skaters performed by capturing from camcorders, formed the basis of their line, which is projected onto a video stream.





www.xbox.com/en-US/community

Microsoft is developing the capabilities of its social gaming platform. In October, there was an opportunity to communicate in their accounts in Twitter, Facebook and Last.fm.

The only negative: not very convenient to type, if there is no keypad.

OLED laptop concept of paneley



www.youtube.com/watch?v=7H0K1k54t6A

Futuristic picture of the possible development of OLED technology and personal computer industry - Orkin Design's Rolltop,. The design solution is convenient to wear, no external functional elements (control, the keyboard displayed on the panel), if necessary, the entire surface is transformed into a presentation screen.

Recall that Sony has already demonstrated in early October at CEATEC 09 flexible OLED laptop concept

iDriver - iPhone as a remote control mashinoy







www.youtube.com/watch?v=oHDwKT564Kk

The application for the iPhone, developed by computer experts from the Free University of Berlin (Berlin's Free University), allows you to fully manage the minivan, "The Spirit of Berlin» (Spirit of Berlin). Deceleration, clutch and gas - all the commands transmitted via Wi-Fi. In the video you can find a video of an experiment to control the machine.

A new patent from Apple's multitouch poverhnost



www.engadget.com/2009/10/02/apple-seeks-to-take-multitouch-where-its-never-been-before-in-n

Apple continues to create excitement around the new mythical product - apple tablet.

In early October, it was reported fresh patent multitouch surface that allows you to use the touch once all ten fingers, ten-pravraschaya screen keyboard, mouse and pen at the same time.

Secrecy, speculation and expects innovation from Apple has created a huge pent-up demand in the non-existent product.

Desktor Bumptop in Windows 7



bumptop.com/blog

www.youtube.com/watch?v=6jhoWsHwU7w

Developers alternative desktop interface Bumptop announced in his blog that the release of the new operating system - Windows 7 - there are new multitouch capabilities.

Actually add tactile feel and the ability to manage content and programs of the computer. All control is literally at your fingertips.

While Apple is preparing a gadget without a keyboard, Microsoft is actively developing the ability to manage objects through touch.

Wii - baby and ya



aussie-nintendo.com/news/20163/

"Bring your baby with your Wii remote,» - that's what is written on the box of the game "The Kid and I» (Baby and Me). Perhaps this is the most wonderful accessory for the console Wii: a doll with a special compartment for the controller.

During the game you need to make your baby zasmeyatsya, gurgled cry or via Wii remote. Game situations include feeding and lying down to sleep. You can create your clothes, new accessories, and game room for the doll.

Face Detection in videorolikah



viewdle.com/

Viewdle - a platform for face recognition and tagging the people in the videos.

The system processes the video, analyzing it frame by frame (55 frames per second). At the moment the system is used in video search and Reuters Facebook-application VideoFriends, allowing his friends to celebrate inside the video.

Sketch3Photo: automatic editing images from seti



cg.cs.tsinghua.edu.cn/montage/main.htm

vimeo.com/6496886

Five Chinese students presented a prototype of a tool that is created from hand-drawn images, accompanied by a summary, collage, close to reality. The picture is going, based on the features of the composite sketches and captions, without noticeable roughness means finding a suitable photographic material on the network. Although the result of the image search to create a huge variantivnost, the system automatically selects the most suitable objects and generates high-quality image.

Portrait of Russian Internet users (VTsIOM 17.09.09) 42,722,826



wciom.ru/novosti/press-vypuski/press-vypusk/single/12441.html

Daily user of the Internet - this is usually a resident of the North-West District (27%), Moscow and St. Petersburg and large cities (22-25%), male (17%), aged 18 to 24 years (36 %), highly educated and financially secure (28 and 22%, respectively), as well as the student (47%). Do not pay the network, mostly inhabitants of the Volga region and the Urals (75 and 72%, respectively), the villagers (81%), women (71%), elderly (97%), low level of education (97%) and low-income respondents (84% ), as well as pensioners and unskilled workers (97 and 95%, respectively).

Brands and bloggers in 2009 godu



70% of bloggers write about brands
80% - if only professional bloggers









www.emarketer.com/Article.aspx?R=1007308






www.emarketer.com/Article.aspx?R=1007343





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