Anniversary retrospective shock advertising on safe driving Bashny.Net

Australian Commission on road accidents (Transport Accident Commission, TAC) has launched a commemorative campaign on safe driving during the winter holidays. The first social advertising TAC appeared in 1989. In that year the number of deaths in road accidents was 776 people. In the past year, the number fell to 303 largely thanks to the impressive and shocking emotional rollers from the agency Grey Melbourne.
During 20 years of active social activities of the Commission on the accident it was filmed a plurality of rollers, sneaks up ants. The best of them are collected in a five-minute retrospective campaigns of recent years. Soundtrack in the video sounds exciting song famous American rock band REM «Everybody Hurts», whose words become hidden ironic sense, accompanying the bloody scenes of car accidents: "Sometimes everything hurts, and all cry sometimes. Hold on. You are not alone ».

TAC


See the list of the creative team or download the video.

Lyrics REM «Everybody Hurts»:

When the day is long and the night, the night is yours alone,
When you're sure you've had enough of this life, well hang on
Do not let yourself go, 'cause everybody cries and everybody hurts sometimes

Sometimes everything is wrong. Now it's time to sing along
When your day is night alone, (hold on, hold on)
If you feel like letting go, (hold on)
When you think you've had too much of this life, well hang on

'Cause everybody hurts. Take comfort in your friends
Everybody hurts. Do not throw your hand. Oh, no. Do not throw your hand
If you feel like you're alone, no, no, no, you are not alone

If you're on your own in this life, the days and nights are long,
When you think you've had too much of this life to hang on

Well, everybody hurts sometimes,
Everybody cries. And everybody hurts sometimes
And everybody hurts sometimes. So, hold on, hold on
Hold on, hold on, hold on, hold on, hold on, hold on
Everybody hurts. You are not alone.


5 in stock! 18 Comments 10 December 2009 18 1219 1,240,513

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