Top creatives according to Creativity

On the eve of Cannes Lions 2009 where each and every moment will be talking about the future of advertising, how to influence it the world economic crisis, about where the rolling industry, and that we are all to do with it, the magazine Creativity published his small rating most creative creatives peace in the mid-2009 goda.Kazhdomu of them were asked the same questions: how to remain successful and meaningful creative people where still rolling advertisement, what was your greatest success and failure, what is now the difficulty that inspires you and makes you laugh.
Here are the answers were obtained from the David Droga Andrew Keller Lee Clow Bob Greenberg Linus Karlsson and Paul Malmstrom Joyce King Thomas Tony Davidson Kim Papworth
Pleasant, open, funny, and inspiring optimism.



1. Lee Clow (Lee Clow), Global Director of Media Arts, TBWA Worldwide





To be in business today, you must have knowledge of classical art and the ability to tell a story with words and images, plus be deeply interested in how brands and their stories resonate in today's media culture.
I do not call what we are doing advertising
The agency opened two ways
Managing a team of creative people, I realized one thing: if you treat the matter with all the passion, then you can get back the same passion from any of the creatives.
I am always a person who believes that the glass is half full
I believe that I have succeeded in "cultivating" people, helping them get the most out of what they can do.
All visual inspires me
My bulldog makes me laugh.


2. Robert Greenberg (Robert Greenberg), Chairman, CEO and Global Creative Officer, R / GA





Top quality super-creatives are the same today as they were yesterday,
I like to solve problems, and our industry has no shortage of creative and conceptual issues need to be resolved.
From my point of view, almost all of today was better than it was in the past.
In the history of R / GA were two things that contributed to our formation and that I always remember.
What concerns a process for management, the most important lesson I learned from an old proverb: "He is fond of his own example».
In 1992, we opened an office West Coast, which has been extremely successful in terms of creativity, which can not be said about the financial side
I constantly educate ourselves
Currently, companies are faced with many difficulties
The best anti-crisis advice I can give - is to have a plan.
From the new campaign work that really impressed me - it is an ecological project Fiat eco: Drive by AKQA.
Some people may not know is that I am very interested in architecture
If I re-started my career today, I would have tried his hand in the field of energy technologies

make me laugh people, particularly those working in the industry.


3. David Droga (David Droga), Creative Chairman, Droga5





creative people I admire have my main characteristics:
According to the therapist only obvious reasons, I was always drawn to the most ambitious and the most horrendous problems that arose in my way.
After I left the protective cover of my previous work and started to float freely, I felt such excitement and vulnerability, which had never experienced before.
I do not like to see people lose their jobs, but I am pleased that the industry has been forced to change.
Many people believe that we should no longer call what we do advertising.
Manual people - it's a funny thing. for them. Any idiot can be the boss, it needs only to post. But to be a leader and a manager, you must earn the respect, and to have an opinion, which you adhere.

Probably most people would say that my biggest failure was HoneyShed
I still think about how to preserve the freshness.
The main task today is the relentless reminder to customers that with us they have more chances to survive in the modern world than without us.
No doubt, my strongest quality - the ability to simplify and subordinate.
I'm not very good in time to respond to e-mails
The last time I saw something that made me think, "I wish it was not me," it was an advertising campaign.
every day for breakfast I eat Vegemite.
If I started all over again, I would like to develop computer games.

I am inspired by art, film, photography, literature, music, architecture and my family.


4. Joyce King Thomas (Joyce King Thomas), Chief Creative Officer, McCannErickson, New York





Today, to be super-creative people - it means to be open to everything.
What are we doing today - a kind of hybrid of advertising, communication, perception of ideas and the creation of communication.
The biggest challenge that now faces the agencies is to redistribute the needs and remain fiscally prudent and move forward.