The site is the first in its history, the rating being awarded Russian advertising agentstv.Otdavaya aware of the fact that the rating of this kind in our country is the third, Editorial every effort to ensure that it was unique.
We take into account absolutely all the advertising festivals, which involved Russian creators, have won awards or have reached the final. Such festivals during the year there was a fourteen - from local ideas! and MIAF to One Show and Cannes Lions.
We collected four different rankings separately combining creative agencies (and the agency full cycle), interactive agencies, design studios, and media agencies. In the latest ranking, by the way, included exactly one agency, despite the fact that members of the media market we have more than enough. Such a "densely populated" media rating due to the fact that we, as women, about creative writing, only the full creative festivals, without a sectoral. And also the fact that the threshold of 10 points is assigned.
We have changed the points system adopted by the other ratings. Festivals, from year to year discrediting themselves the level of organization and approach to the jury, as well as new competitions are assessed minimally, while authoritative contests give their winners more points.
As a result of counting 14 festivals attended by 158 companies and individuals, but in the final ranking were only 38. That's the number of agencies and studios scored more than 10 points.
The absolute leader - Leo Burnett Moscow, who collected an impressive 410 points in many ways with the help of "Photobank" for the Kronenbourg 1664, augmented reality for the WWF, Lego and prints for the campaign "Your Corby says about you" for Samsung. Almost half points at the "Sunrise", slightly lagged behind Yekaterinburg BBDO Moscow. The difference between the first and the last - only a seventeenth - a place in the ranking of creative agencies more than impressive.
Creative agencies
Location
Real
Points
1
Leo Burnett Moscow
24% success rate - CanCamera, 16% - Samsung Corby, 11% - Wellaflex, 10% - prints for Lego, 8% - Dreft, 7% - WWF PhotoSHOOTing, 24% - even 10 projects
410
2
RA Sunrise
26% - Campaign for paparazzi, 8% - Diaskintest, 7% - Cherkashin "shift workers", 7% - Marmara, 7% - prints for cinemas "Titanic", 45% - even 16 projects
239
3
BBDO Moscow
24% - Second-glue "old toy", 11% - Braun Offroad Rally, 10% - Snickers «Wedding", 7% - Second-glue "What's New", 48% - even 23 projects
214
4
Instinct
36% - campaign for IKEA, 30% - for prints Job.ru, 13% - Mega "dizzying" 21% - 4 more project
173
5
Saatchi & Saatchi Russia
23% - Fenistil "Tales", 19% - outdoor advertising Olay, 18% - Google «Life - a search for" 40% - 10 more projects
105
6
RA Zavod
100% - "drunk - not plant," including victims of drunk driving Memorial
73
7
RIA Vladimir Region
80% - radio spots (incl social), 20% - social TV commercials
59
8
Ogilvy Group Russia
61% - Gillette Venus school visits, 30% - Stop The Traffic, 9% - WWF «Porychi for Tiger»
46
9
mfive creative group
100% - Interior Club «Vypuklyaemost»
35
10
R & I Group
90% - Nomos Bank "Knockin 'on Heaven", 10% - three more projects
30
11
JWT Russia
50% - Mazda «Fly", 50% - 6 more projects
28
12
Twiga
58% - Hendrix "Everything is in your hands", 38% - social campaign "Angels»
24
13
SapientNitro
100% - Skittles «Giraffe»
20
14
AMK Znamenka
100% - social advertising project "Healthy Russia»
20
15
fastway
37% - packing light Gauss, 37% - Calendar "Money" for Sberbank
18
16
RA Sky
59% - Campomos "Myasozavisimye" 31% - 4 more project
17
17
Native Speech
73% - campaign for Audi «Quattro Camp», 27% - Old Miller "Lawn»
15
Interactive Agency Location
Real
Points
1
BrandStudio
75% - Toyota Prius, 25% - 4 more project
67
2
Look At Me
40% - J-Factory, 60% - 6 more projects
48
3
Red Keds
50% - Shopping Club Sovietsky Boutique, 20% - BodyType, 30% - 4 more project
30
4
Grape
46% - projects for Axe, 25% - ROSNO "The Butterfly Effect»
29
5
Deluxe Interactive
17% - Miller, 17% - Samsung, 17% - Sony Ericsson, 17% - MegaFon, 32% - 6 more projects
24
6
MOST Creative Club
90% - "The Moment of Truth»
20
7
Affect
79% - Bystrorazvodimy office RESO
14
8
AdWatch
67% - VW All roads are open
12
Design Studio Location
Real
Points
1
Transformer Studio
52% - Fill The Gap, at 24% - and Archidea Card card
95
2
DirectDesign
28% - Calendar Metalloinvest, 26% - Package linen V & V, 20% - Arsenyev 26% - 3 more project
54
3
DesignDepot
24% - project for Sberbank, 20% - Favorite calendar with seals and Savelovsky TC, 36% - 4 more project
45
4
ONY
39% - Clever business, 33% - Volga, 28% - two more projects
36
5
Great
33% - "Hold steady," 27% - "World of Tomorrow", 40% - three more projects
30
6
Illan
54% - Arivist "Almost read" 46% - three more projects
24
7
Paradox Box
52% - Studio Sun, 28% - Ufa gymnasium № 3, 20% - two more projects
21
8
KIAN
88% - Soy Mamelle, 12% - two more projects
16
9
Angle
100% - Turfayl
12
Conceptika
45% - Identity Association for interactive agencies, 55% - 4 more project
11
11
Graphicproductions
40% - creative agent "Chance" and the Republic, 20% - Conversation with money
10
12
General Line
40% - Invitation to corporate fishing and Annual Report VoTGK, 20% - Annual Report "Solidarity»
10
Media Agency Location
Real
Points
1
Optimum Media OMD
66% - Persil Sensation, 34% - District number 9
38
Counting system ballov1. MIAF, ADCR, White Square, PIAF: short-list - 1 Bronze - 2 Silver - 4 gold - 6 Grand Prix - 9
2. Idea !, KIAF, AdStars: short-list - 2, Merit (in AdStars) - 3 Bronze - 4 Silver - 6 gold - 9, Best Of Contest (on KIAF) - 10 Grand Prix - 12
3. Golden Hammer: short-list - 3 Bronze - 6, silver - 9, gold - 12 Grand Prix - 15
4. Golden Drum, Epica, Eurobest, ADC * E: short-list - 4 Bronze - 8 silver - 12 gold - 18 Grand Prix - 25
5. One Show: short list - 10 Bronze - 20 Silver - 35 Gold - 50 Grand Prix - 70
6. Cannes Lions: short list - 15 Bronze - 25 Silver - 40 Gold - 60 Grand Prix - 100
And a few more notes: For "creative year" editorial team took a period of time "from Golden to Golden Drama Drama" because it Portorož Festival is the most important for the Russian creative. But we continue to hope that it will soon become an essential Cannes Lions.
Roller Pepsi «I can," won a bronze medal at the LIA 2009 rating was not included, because the competition it handed New York audioprodakshen Yessian, who received the award for sound design.
All calculations were made by the editors, absolutely transparent and available for review in the Google Docs. It listed all the agencies, their work and the award they have received awards. If the table has an error is detected, we will make it appropriate changes.
via spreadsheets.google.com/ccc?key=0Ap5W3a-wG6HndHRHMjI2aVA4eURpa0t2OUdpVUZWcEE&hl=en&authkey=CKiSx9QB