Creative review: When advertising a parasite on fame

During the campaign in support of the film "Die Hard 4.0" film company Twentieth Century Fox has appeared in the Russian press advertising bitters "Etalon cedar" from "Kristall-Lefortovo" .On print under the slogan "Die Hard. Taiga force of nature "depicts a man in camouflage with a gun, much like the hero of the popular American actor Bruce Willis (pictured), according to the magazine" The secret-companies. " Representatives of the "Kristall-Lefortovo" believe that the similarity of chance, but the right to use the phrase "Die Hard" not for anyone not fixed. However, in the "Gemini Marketing" (engaged in film distribution in Russia) have already called advertising tincture "parasitism on the popular image».

Probably the most famous case of advertising practice parasitism on famous people in Russia - Voronezh is Banderas.




"At first we were afraid - thought that came to the actor" Another sensational case - people like Bush touted vodka White Gold:

In the western advertising parasitism developed much more. For example, Osama bin Laden was in advertising LAND ROVER:



Click to enlarge.

Zinedine Zidane ohlazhaet his zeal to help the Kronenbourg 1664

Advertising agency Amen (Canada) developed a beer Kronenbourg 1664 original print with Zinedine Zidane based on the sensational scandal during the final game of the 2006 FIFA World Cup.


Michael Jackson appeared on the wine label



Examples of using the image of Jesus - hundreds.

Self-promotion McCann Erickson:



McCann. You will not be sorry you listened to us.

McCann. You will not regret that we listened.

Jesus did not immediately proyavilyaetsya in social advertising (move away from the monitor to 1-2m to see Jesus!):



Vodka Sagatiba:



Photo used with Advertka

via Advertka.ru