As automakers tout their machines spare parts

It is well known that automakers earn not only on the sale of cars, but also on the weight of related products and services. Such as inspections under warranty and selling zapchastey.Krome addition, at least well known that buying original parts to replace worn - it is very unprofitable, so many choose to shop around the corner or even car market. What can not fail to affect the circulation of these "side" businesses automakers. So they are trying in their advertising messages to influence the audience, trying to instill in them a "culture of consumption of original spare parts" and arguing that the additional investment of money is not wasted, and bring tangible benefits.



The main way to inform the car owner need to buy the right parts already in 1999 is the so-called «mixing species»
The most famous of them, perhaps, the campaign Honda, in which experts from Garrigosa Studio in their usual manner mixed somber people and animals.












In addition to Honda the same approach used Chevrolet, Renault, Fiat, Mitsubishi and Mercedes. By the way, print a Mercedes with a turtle dressed in ezhinye thorns, despite the "aging" of the idea in 2007, received a silver medal at the Moscow Advertising Festival. And thus the first known printed with "mixing species" had a job to MItsubishi, was exhibited in Cannes in 1999, but nothing happened.

























Honda is promoting its centers of spare parts and accessories for motorcycles, marked another run in such advertising: creation absurdities










But these prints (and Honda) are a perfect illustration of the well-known Russian jokes about Americans bought Russian fighter, always fight me though, is going in the locomotive. "After the assembly to modify a file," remember?









By the way, you can not mix different kinds of living creatures, and make strange «Details» invaded








Strong arguments in favor of using original spare parts, according to the automakers, is also in the fact that the last the life of the machine












Of Renault raised its prints in the subject misuse


















Chevrolet promised in trouble




































On the ADCE Awards this year in the category of New & Mixed Media received the award for Volkswagen share at the curious that neither is demonstrate the effects of the use of non-original spare parts


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