"People often applaud counterfeiting and boo the originals." Bashny.Net

(Aesop, 550 BC)

Often we think that a simple uncomplicated food indicates an unwillingness to pay due attention to their nutrition, and the lack of taste for good food. Conversely, the more sophisticated and "heaped up" turns the dish, the more proud they cook. Raw plant foods are not perceived as a divine meal, and sees something that needs to be modified beyond recognition. We are taught to treat the raw natural products as something that requires further processing. Yet, people are not even able to cook simple meals without the use of the products that he is not able to create. Efforts to cook spends on preparing delicious dishes, is wasted because they processed raw foods, such as fresh fruits, vegetables, herbs, nuts and seeds in their nutritional value far superior to his own "creation».


"There is no right way to do the wrong thing." (Rabbi Harold Kushner)

Heat treatment products leads to the destruction of their nutritional value. In fact, cookbooks full of recipes, teaching us how to best get rid of the life force in food. And the more complex and refined these techniques, the more we admire the skill of their authors. The basic concept of culinary art is based on the belief that organic fruits and vegetables seem too simple to please our eyes and the taste is familiar and uncomplicated to satisfy exquisite gourmet requests.

Traditional cooking distorts our taste buds, making them unable to fully enjoy the taste and aroma of raw fruits and vegetables. As a result, we are unable to appreciate these qualities. We get used to the unnatural and useless for our food, delivering short-term pleasure, but not giving our body the necessary nutrients for health.

Tonya Zavasta