And you lick the lid of life? New clip yogurt Muller - Kryshkolizy by TBWA / London Bashny.Net

British yoghurt brand Muller has launched a television broadcast video, pre-production that began last fall.

Shooting Preparations sorokasekundnogo spot «The Lid Lickers» - «Kryshkolizy" began in November, when the agency TBWA / London placed an ad in the newspaper that they need 100 people, one for each year up to the age of one hundred. Within a few months, representatives of agencies and chose the brand "kryshkolizov" across Britain. These people were to be cheerful, simple, kind and really love to lick the lid of the yogurt. The oldest "kryshkolizu" 100 years old, and the youngest, who less than a year, he is holding.


And largely because of the fact that in the video the actors are not involved, he got infinitely kind and likable. Heroes movie combines a love of life, and yogurt, and they urge all to join them in this simple passion.


Chris McDonough, marketing and R & D director, Muller: «We are incredibly proud of the warmth and energy of the new campaign, and we hope that it will win all his charm and reality».







Campaign «Lick the lid of life» - «to lick the lid of life" aims to strengthen the cheerful mood and positive brand through a unique person Muller 100 ordinary people. «Lick the lid of life» bears the same positive charge as the «Feel Good», 2005 campaign slogan that sounded like «Lead a Muller Life» - «Live life Muller».



Victoria Davie, managing director, TBWA / London: «The simple appeal of Muller passion for life has always been a breath of fresh air. 100 kryshkolizov in a new campaign to join the appeal of their warmth, humor and reality, and hopefully we will be useful in its brand ambitions ».


Muller also launched a promotional site developed by Carlson Marketing. The first page of the oldest and smallest members of shooting, Charlie and Holly, are invited to see the movie again and learn a little more about each character "Kryshkolizov».


via www.muller.co.uk/