Hard attempt to persuade us to wear a helmet by Ogilvy & amp; Mather. Bashny.Net

Advertising agency Ogilvy & Mather Vietnam has developed a series of very strong thanks to its clarity of prints for social organization Asia Injury Prevention Foundation.

Every year on the roads of Vietnam killed more than 11 000 people and more than 30 000 are receiving serious injuries. This means that thousands of families are suffering from the loss of a loved one and a loved one. Or simply tied a heavy burden of caring for a loved one with severe brain damage. The sad thing is that 40% of these cases would never happen if we simply put on a helmet. And not so much for myself, but for the sake of our families and loved ones.














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