Ogilvy & amp; Mather: Luxury positive visualization of search advertising insurance company Bashny.Net

The company Marsh Inc., one of the world's largest companies engaged in insurance business and risk management, has launched the largest advertising campaign for its 136-year history.

«Find The Upside» - «Find the positive side" - encourages owners and top managers of businesses to focus on the other side of risk and aims to destroy the traditional view of business risk as the probability of failure and bankruptcy, and to teach business to see them as opportunities. The campaign has developed the New York office Ogilvy & Mather.




Brian Storms, chairman and chief executive officer, Marsh: «This campaign expresses our belief that there should be a new, more comprehensive approach to risk management, as well as the campaign says, our customers and the market that Marsh back on the horse and comes. In the world there is a company with the best positioning: we are here to help clients understand the new realities of risks, reduce them and make them positive opportunities for development and growth ».




Roller «Upside», located on the site findtheupside.com and running on television, through the bright, soft and scale visualized metaphors expresses a new philosophy Marsh, on finding a positive in everything. It is worth noting that the movie, a message which does not focus on the business carries a certain share of social advertising: its impact on ordinary people is also very strong and useful in terms of perception of life.





Text video:

"Behind every cloud is the sun. Each lock has a key. Throughout the offensive, there is something for millions. For every obstacle there is a road. Together with the negative has a positive. Behind each door there is a house. Each question has an answer. Each risk has a positive side. If you know how to look ... »




The campaign includes television, print and outdoor advertising, direct mail, event marketing and online. Print advertising, focusing on the specific specific risks, such as entry into China, setting climate change and break the supply chain, placed in such publications as The Wall Street Journal, New York Times, Financial Times. Outdoor advertising with lots of surfaces affected airports, subways, bus stops and billboards in major cities in North America.

Agency: Ogilvy & Mather Worldwide
Worldwide Creative Director: David Fowler
Creative Director / Copywriter: Ken Shuldman
Creative Director / Art Director: KJ Bowen
Senior Producer: Cheryl Gackstetter
Production Company: tight, Santa Monica
Director: Iain Mackenzie
DP: Iain Mackenzie
EP: Jonathon Ker
Editor: Kim Bica @ Lost Planet
Executive Producer: Betsy Beale
Music: Phillip Glass
Voiceover: Martin Sheen


via www.findtheupside.com/