Cinema Schweppes is trying to repeat the success of the legendary BMW Films Bashny.Net

Publicis Mojo repositions Schweppes Tonic in New Zealand in another segment. Desired consumer now adult intellectual, is not alien to art.

It is clear that the "adults" pleasures on television will not talk, so the Schweppes gone already proven to them, but it remains an original way: online movies. Two of the most high-profile campaign with online movies were at BMW (they are pioneers in the field - just blew up a network of such innovation) and Playstation. Repeat the success of these two is unlikely to succeed, but the goal is and is not put. In this campaign Schweppes relatively narrow segment - small New Zealand and several European countries of the former sots.lagerya such as Romania and Bulgaria.

The agency has come up with a virtual art-house cinema, which are in the office until four films, but will soon be the fifth. 7-10 minute shorts filmed different directors who have tried to convey their vision and understanding of the campaign slogan of the campaign «For A Mature Audience» - «For mature audiences».

They are all about the soul throwing, suffering and anguish: hitman decides whether to kill him here these two fellows continue or nostalgia, the man with the biggest member of the world can not decide whether it is a gift or a curse, and so on.

On television, going 45-second "extracts" from the movies. Each clip ends with the unknown and how someone presses a finger to his lips and says, "Shshshshsh ...»

Magnifique

Jet Black

Finders Keepers

Consequence







3 in stock! 7 Comments

• 25 January 2008
• 7
• 511
• • 684 740
    
    40 useful resources for the free language learning
    
    
  • • 169 570
      
      This can only be heard in Odessa
      
      
    • • 262 998
        
        Japanese designer came up with a shoe that perfectly fits the foot
        
        
      • • 302 142
          
          10 films that are useful to look at pairs
          
          
        • • 102 685
            
            20 paintings by the artist Nino Chakvetadze, from which it becomes warm and cozy in the heart
            
            
          • • 494 800
              
              13 tricks that will make life a little easier and more enjoyable