Do not disgrace your stork Bashny.Net

Released the fourth and final series of ambitious cinematic roller recruiting service Monster.com.
The last of the four involved in the project the most iconic advertising director was Daniel Kleinman, a recognized master of globality and epic, has removed, for example, «noitulovE» for Guinness.

Spot "Stork" - a story about a bird, whose work is difficult, but very, very necessary for all mankind. Kleinman and BBDO showed how hard it had stork, when he carried the baby to his parents. The kid grew up and became an ordinary clerk, unprofitable themselves or someone else.

Tagline spot: «Are you reaching your potential?» - «You open your potential?»




Campaign «Your calling is calling» («Your calling is calling you") was launched in early January, just after the New Year holidays. Four video and related media - the first work BBDO New York for Monster, received an account of one of the largest online resource for finding and proposal of work in September last year.

The message that convey spots, can be formulated as "do at work all what you can do and enjoy it." They also convey the idea that the work - this is not just a means to make money and survive, this means meeting the needs of a much higher order - get satisfaction from their lives, achieving important goals.


For the filming of the epic four spots BBDO has invited some of the best directors of advertising. The first videos came from Frank Budge and Nicholas Fuls, continued a series of video "Legs" Rupert Sanders of MJZ, and "deification" was the spot, filmed most awarded director in the history of advertising - Daniel Kleynmanom.


Joan Blackwood, CMO, Monster: «If you think that the best work is a better life, Monster helps you get it. From the perspective of the brand, we found that the level of our responsibility incredible increases when we help people more fundamental ».


Eric Silver, ECD, BBDO New York: «We have tried to look at things through the eyes of employees, who are held hostage by their work or worry because of that do not go on that way. And that TV has allowed us to tell the story as it would have made the movie. We tried to create a campaign that would be great, clever and stood out among the clichés that are so easy to fall into this category ».


The campaign, launched on 8 markets in which Monster, will end in late February. Monster hopes that it will strengthen its position in the service, check out from the competition and a place in the minds of consumers.








via / creativity / 2008/01/18/21603 /