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DDB London have created a story about a little and nervous dog that feels so confident when traveling on VW Polo, which sings with all her little heart.
Dylan Harrison said: "The idea was born out of feelings that typically experience while in the shower. You're relaxed, you're up to what is not the case, and regardless of your abilities and voice data you can sing any song that has just come into your head. The same feeling you experience when you go to a safe Polo ».


Feargal Ballance adds: "Once we have found an idea, we are faced with the next challenge - to find the right song. When we stumbled on "I'm a Man" Spencer Davis Group, then just immediately fell in love with her. First of all, this is a song guy - brave, the proud ... and it may sound very funny from the mouth of the dog.


- Then we need to find a performer. We found a wonderful singer Charlie Winston, which has a fantastic and distinctive voice, he actually sounded as if the song takes our dog. The Talented Mr. Noam Murro embodies our vision. And despite the fact that we have worked with animals, Biscuit made this shoot the lightest in the world. The video was filmed in San Pedro, Los Angeles for 3 very relaxing days ».



via / kreativnyj_obzor / 2007/09/05/20048 /