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Over the past year or two there has been in the advertising of cars is very significant in terms of the trend - showing machine made out of anything, just not the fact what they are made at the dele.Delayutsya these videos is usually to convey "the deep essence" and "subtlety" of the car, whose function has long been not only consist in a movement from point A to point B, to demonstrate the human approach to the creation of the advertised car - whether it's the philosophy of the manufacturer or a particular technology. There was even one of the concepts in which the car was out of the vote.




To all the work performed in this trend, last night added another. BBH London and Audi will launch on British television campaign cost 4 million pounds to promote the updated Audi RS6.

In a rather dark and minimalist spot gymnasts in white tights different exercises transmit the engine and other units a new Audi. The role of the gymnasts are not limited to the fact that they are elegant and their movements perfectly accurate, and the fact that the implementation of such pinning high hopes need superhuman strength and power they produce for years and have maintained themselves in this state. Thus, BBH and Audi convey to the audience the main message - «Audi RS6 - the most powerful machine in the history of the brand." And, of course, the physical perfection of bodies gymnasts also plays a role.

The video was shot in Budapest, directed by Paul Hunter.







Trendsetter building cars and parts from men and their followers: One of the first to show the humanity of the machine and its concern for the passengers of the Japanese creators in the video Hakuhodo Humanity, which received numerous awards at various festivals, including the Clio and Andy.



Canadian advertisers from the agency Y & R Toronto woven body Pilobolus dancers in a truly humane car Ford. Miracles body plastics and special effects shown in the video Human Car.





Hyundai Santa Fe advertised shadow theater (there is also dancing group Pilobolus!). Shadows cast people, they are also created at the end of the performance "human SUV».





Cars from ropes, dough, sand and other materials at hand: The tradition of making cars in advertising from the "non-automotive" substance went to the famous "Cake» Scoda Fabia. The song Julie Andrews «Favourite Things» of biscuit bricks, glazes and creams on the podium grows Fabia in full size. Many confectioners 'bolted' car wheels chocolate, dipped into "sweet" seat is inserted in place taillights and added the main bar - sugar emblem Skoda.



Then Skoda as, but not Fabia, Octavia and fashioned from the Australian sand.





Audi does not only took parts from the car of the people, but also wove the new A4 from the ropes. In "Cat's Cradle" played "Engineer" automaker.





Engineers also, but another automobile, Honda, gathered three-dimensional model Clarity of the giant parts of the puzzle. This was done in order to tell about the Honda approach to the automotive industry. Metaphorically shows the tasks that must be solved engineers Honda, and the ease with which genuine interest and they do this by creating innovative cars.





A Toyota c minimum exhaust was awarded his model of sticks, twigs, leaves and other compost. Over time and under the influence of natural forces of the machine breaks down, but it it does not remain any dirt, except for core branches. Such is the simple metaphor is quite friendly to the environment and practical solutions to problems for Toyota «carbon footprint», which is now so worried about Americans.



via / creativity / 2007/11/07/20897 /