Lawnmower Stihl Bashny.Net

Tools and construction equipment - specific items, with a strong male character. And advertising it should be the same, solid and gray. However, there are some stories in the advertising examples of brands is easy, fun kreativa.Etot review we dedicate brand Stihl - the leader in the market of production and sales of chain saws, trimmers and various kompressorov.Kompaniya was founded in 1926 by German Andreas Stihl (Andreas Stihl), in honor of whom she was named. Andreas has been an innovator in the production of chain saws, he was the world's first manufacturer of the chain saw with an electric drive. He did not even know that later his company will become the world's leading manufacturers of street furniture. Development of the company has not been swift, since by the time this innovation coincided with the Great Depression and the crisis. The first chainsaws were very heavy and require a minimum of two people to manage. They became popular, primarily in Eastern Europe and Russia, where wood is used extensively for the construction of a defensive war sooruzheniy.Posle aluminum fell, using it changed the whole design of the product, and the company's products became widely used throughout the company Stihl mire.Seychas is a powerful structure with offices in many countries, only one US unit has about 8,000 employees. The company is privately held and operated by descendants of the founder.

Advertising brand focuses on the main advantages of their products - reliability, durability and power. Sometimes the decision to demonstrate these qualities are far from standard.












Agency Publicis Conseil (Paris, France) has created a series of "liberation" prints, which call to take up oruzhne to escape the impending danger from rising out of the earth "creatures." Creative idea of ​​prints executed in dark tones, showing the vegetation envelops innocent animals and statues. The viewer is given the call "To arms» (To arms!) - Become a hero by eliminating sprouting enemies.





The same agency has developed another series of fun prints, which shows how life turns into a solid work, to use nenenadezhnym equipment. «Do not spend your life at work» («Do not waste your life on the job") - buy Stihl chain saw and work quietly. And while your drink constantly breaks down, you have to live at work.









What happens if you do not take care of the garden? That's right, it will grow. Agency Publicis Conseil demonstrated potential buyers chainsaws Stihl, how much will grow a garden, if it just does not cut off the excess. A girl and a chaise longue eloquently flattened glass lush green garden.







In this series, titled "brings back memories» (Bring back memories) brand says that with the help of the equipment can be returned not only a decent view of your garden, and childhood memories. It has long been lost and accidentally found today among the twigs and branches cut Rubik's Cube, baby doll, an old cassette tape ...







The campaign, developed by the same agency Publicis Conseil, which has long collaborated with the brand, a great opportunity that opens before your users saw Stihl, visualized using unrealistically huge everyday objects. The slogan of the campaign Think bigger (~ Think globally).





Another print campaign, this time from the agency DDB Paris, vividly demonstrates how unkempt vegetation at the site can not only make life difficult for you, but also your visitors.







And a few prints with similar themes











Despite the fact that in recent years, the brand does not pay particular attention to TV advertising, in its archives there are a few spots that were exposed at the time to participate in the Cannes Film Festival.









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