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On the effect of gilt cables on the perception of sound
Bashny.Net
Inspired by the publication «Luxury and cheap speaker cables: what's the difference?» Em>
I do not think that someone will open America if I say that any more or less noticeable commercialized area of interests in some point begin fierce debate on the subject, with a sum of money begins minimum acceptable product quality. This applies to almost all: audio, photo equipment, wine, cheeses, game cards, mobile phones, bath mixer, contemporary art, et cetera ad infinitum.
It is clear that in all this there is an element of the standard for human social games piskomerstvo. However, Well widespread phenomenon makes us think that this is something there besides the feeling of superiority by demonstrating the wealth.
And so, in 2008, scientists from the Technical University of California and Stanford conducted an experiment that did shed light on the nature of violent srach about palatability of fermented grape juice.
The experiment was as follows: the group of subjects offered to try different varieties of wine (cheap and expensive) and burn sensation. Naturally, every time the wine was the same (which subjects did not notice), but under the guise of an expensive liked it, of course, much more than in the guise of cheap. Such experiments were carried out before the set, but Caltech and Stanford - This is not what humanitarians, they came to the issue thoroughly.
Namely, at the time of tasting the subjects were connected to the machine MRI, and their brain activity was recorded and analyzed. Revealed the following: when a person thinks that drinking expensive wine, it has aroused some areas of the brain than when he thinks drinking cheap em>. More specifically, we are talking about the area of the brain called the "medial orbitofrontal cortex» (medial orbitofrontal cortex). This is one of the least explored regions of the brain. It is believed that he is responsible for the analysis of sensory information, decision-making, making judgments, adaptive learning and the "right" social behavior.
In other words, there is no deception: people who think that drinking expensive wine, really em> experience stronger feelings than when they think that they drink cheap. Centre for Analysis of sensory information "includes" before working harder; sensitivity to sensory inputs (taste, smell) increases. Naturally, the person begins to feel guilt in various "flavors" and "aftertaste».
Original work, as befits academic research stingy with generalizations - the effects of gold cables and expensive lenses are not measured. But, I think we can with certainty say that everywhere the mechanism is the same: power estimation "activated" information about the high price, people really em> is an expensive product all kinds of advantages and really gets much more satisfaction from the consumption of this product.
Original research: Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Range. Marketing actions can modulate neural representations of experienced pleasantness
Source: geektimes.ru/post/247494/
I do not think that someone will open America if I say that any more or less noticeable commercialized area of interests in some point begin fierce debate on the subject, with a sum of money begins minimum acceptable product quality. This applies to almost all: audio, photo equipment, wine, cheeses, game cards, mobile phones, bath mixer, contemporary art, et cetera ad infinitum.
It is clear that in all this there is an element of the standard for human social games piskomerstvo. However, Well widespread phenomenon makes us think that this is something there besides the feeling of superiority by demonstrating the wealth.
And so, in 2008, scientists from the Technical University of California and Stanford conducted an experiment that did shed light on the nature of violent srach about palatability of fermented grape juice.
The experiment was as follows: the group of subjects offered to try different varieties of wine (cheap and expensive) and burn sensation. Naturally, every time the wine was the same (which subjects did not notice), but under the guise of an expensive liked it, of course, much more than in the guise of cheap. Such experiments were carried out before the set, but Caltech and Stanford - This is not what humanitarians, they came to the issue thoroughly.
Namely, at the time of tasting the subjects were connected to the machine MRI, and their brain activity was recorded and analyzed. Revealed the following: when a person thinks that drinking expensive wine, it has aroused some areas of the brain than when he thinks drinking cheap em>. More specifically, we are talking about the area of the brain called the "medial orbitofrontal cortex» (medial orbitofrontal cortex). This is one of the least explored regions of the brain. It is believed that he is responsible for the analysis of sensory information, decision-making, making judgments, adaptive learning and the "right" social behavior.
In other words, there is no deception: people who think that drinking expensive wine, really em> experience stronger feelings than when they think that they drink cheap. Centre for Analysis of sensory information "includes" before working harder; sensitivity to sensory inputs (taste, smell) increases. Naturally, the person begins to feel guilt in various "flavors" and "aftertaste».
Original work, as befits academic research stingy with generalizations - the effects of gold cables and expensive lenses are not measured. But, I think we can with certainty say that everywhere the mechanism is the same: power estimation "activated" information about the high price, people really em> is an expensive product all kinds of advantages and really gets much more satisfaction from the consumption of this product.
Original research: Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Range. Marketing actions can modulate neural representations of experienced pleasantness
Source: geektimes.ru/post/247494/
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