After closing down Google News website traffic Spanish media

As promised , with the December 15, 2014 Google has removed all of the Spanish media news aggregator Google News. The company has taken this step after Spain passed a law according to which from 1 January 2015 with the search engines will charge you for the display in the search results text publications in the media.

The new law lobbied publishers themselves. They thought that they could draw from the American company to € 80 million of additional income. In reality, everything turned out differently.

Website http://news.google.es/ stopped work on December 15 at 20:30 ET. When entering the same address appears message from Google in Spanish explaining that the company's "extremely sad report "to exclude publishers and closing the site, but there is no way to pay for news sites snippets of content, because he does not earn Google News no money.

On статистике a web analytics service Chartbeat, Spanish media site traffic decreased by 10-15% within a few hours after the close of Google News ...





At the same time increased the number of clicks on "internal" links between different media sites.

The graph shows the external referrals to the Spanish sites, with the exception of the transition from the search results and social media for 15 hours after the close yesterday, Google News (blue) and the same period of last week (green)

Chartbeat service collects statistics from about 50 sites, from small to large media newspapers. The company's specialists Chartbeat say that the difference in site traffic is very significant.

It should be noted that a similar situation was observed in Germany after the adoption of a similar law on "Tax on Google». Then aggregator Google News also excluded from the index of German publishers, demanding payment of royalties, but after a sharp drop in attendance they went back on their word and have entered into a separate agreement with Google, rejecting claims.

However, in Germany drop in attendance was greater than 10-15%.

Source: geektimes.ru/post/243097/

Tags

See also

New and interesting