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Cover Girl 2012
After analyzing all the results of the sales of magazines in 2012, auditors Alliance for Audited Media make interesting conclusions about how the star's face on the cover of magazines increases the growth of sales and which, on the contrary, serves as a pretext not to buy the magazine.
I must say that the absolute favorite of the rating became unusually red Scarlett Johansson. Although perhaps thanks to this unusual ryzhinki Cosmopolitain issue with her on the cover broke sales records: 1, 5 million copies.
For Vogue greatest sales growth provoked Lady Gaga. Jubilee room with her on the cover dedicated to the 120th anniversary of the famous publication, has sold 602,000 copies.
The second result of sales for Vogue owned by Adele. In the March issue it has sold 410,000 copies.
Third place was left for Taylor Swift. The February issue with her participation bought more than 329,000 people.
Unlike the magazine covers with stars, the cover athletes very popular among readers do not enjoy. Vogue with Hope Solo, Ryan Lochte and Serena Williams failed: only 202 thousand copies - a 33 per cent lower than the average.
Another disappointment for Vogue, oddly enough, was the room with Rihanna. Mega popular singer inspired to buy only 227,000 people.
Katy Perry to become the darling of Elle. Her cover sold 293,000 copies of the magazine, which for this edition oh, so good!
The second most popular room decorated already a lover of vampires - Kristen Stewart - 217 thousand copies.
But Jessica Simpson, which surely foresaw a sensation when photographed on the cover of pregnant and completely naked, was wrong. Elle This room was one of the two most unpopular in 2012.
The second most unpopular graced the cover of Elle, but not sold, Britney Spears.
In Vanity Fair his mistress - is Catherine Middleton with 400 thousand copies.
And the blonde of all time - Marilyn Monroe, whose previously unpublished pictures prompted 353,000 people to buy this instance.
The most unpopular among the girls on the cover of Elle became Kate Moss - a total of about 277,000 copies.
At Instyle most popular heroine of 2012 - Jennifer Aniston - 793,000 copies.
And Jennifer Lopez - 756 thousand copies.
Zooey Deschanel turned marketing mascot for Marie Claire.
But Christina Aguilera do a disservice to the February sales numbers.
Glamour magazine as if pulled the lucky ticket when placed on its cover topless Lauren Conrad: its circulation amounted to as much as 500 thousand copies.
And in this case worked rule: less is better (ie topless), as many as three sisters Kardashian totally inspired to buy a magazine - only 375 thousand copies.
I must say that the absolute favorite of the rating became unusually red Scarlett Johansson. Although perhaps thanks to this unusual ryzhinki Cosmopolitain issue with her on the cover broke sales records: 1, 5 million copies.
For Vogue greatest sales growth provoked Lady Gaga. Jubilee room with her on the cover dedicated to the 120th anniversary of the famous publication, has sold 602,000 copies.
The second result of sales for Vogue owned by Adele. In the March issue it has sold 410,000 copies.
Third place was left for Taylor Swift. The February issue with her participation bought more than 329,000 people.
Unlike the magazine covers with stars, the cover athletes very popular among readers do not enjoy. Vogue with Hope Solo, Ryan Lochte and Serena Williams failed: only 202 thousand copies - a 33 per cent lower than the average.
Another disappointment for Vogue, oddly enough, was the room with Rihanna. Mega popular singer inspired to buy only 227,000 people.
Katy Perry to become the darling of Elle. Her cover sold 293,000 copies of the magazine, which for this edition oh, so good!
The second most popular room decorated already a lover of vampires - Kristen Stewart - 217 thousand copies.
But Jessica Simpson, which surely foresaw a sensation when photographed on the cover of pregnant and completely naked, was wrong. Elle This room was one of the two most unpopular in 2012.
The second most unpopular graced the cover of Elle, but not sold, Britney Spears.
In Vanity Fair his mistress - is Catherine Middleton with 400 thousand copies.
And the blonde of all time - Marilyn Monroe, whose previously unpublished pictures prompted 353,000 people to buy this instance.
The most unpopular among the girls on the cover of Elle became Kate Moss - a total of about 277,000 copies.
At Instyle most popular heroine of 2012 - Jennifer Aniston - 793,000 copies.
And Jennifer Lopez - 756 thousand copies.
Zooey Deschanel turned marketing mascot for Marie Claire.
But Christina Aguilera do a disservice to the February sales numbers.
Glamour magazine as if pulled the lucky ticket when placed on its cover topless Lauren Conrad: its circulation amounted to as much as 500 thousand copies.
And in this case worked rule: less is better (ie topless), as many as three sisters Kardashian totally inspired to buy a magazine - only 375 thousand copies.
