Armani showed how normal women should dress, not models!

Who knows but Giorgio Armani what elegance is? The guru of the fashion industry was able to prove that fashion is not always uncomfortable and cramped. Armani style - synonymous with elegance and business chic. Editorial "Site" I am convinced that Giorgio created a style that is suitable for real women.





The 81-year-old Italian fashion designer is convinced that women should wear simple clothes made of natural and quality fabrics. "The difference between style and fashion is quality," Armani argues. Comfortable and casual clothes - The best decoration for a woman. This is what Giorgio Armani makes. Perfect cut, soft fabrics and minimalism give the collections of the master that elegance and create absolute harmony with their owners.





“Elegance is the key to an appearance unaffected by time, to something that will never go out of fashion, that you will never go out of fashion with. For me, style is more important than short-lived fashion trends, says Giorgio Armani. Autumn-winter collection "New Standard" confirms this in the best way.





The faces of the advertising campaign were the top models of the 90s. Stella Tennant, Eva Herzigova, Yasmin Le Bon and Nadia Auerman are real beauties!





The whole collection is made in neutral tones, cut clothes. concise and comfortableEverything looks incredibly feminine and elegant.





"Select fabrics of neutral colors, without bright patterns - they will serve you longer in terms of fashion," advises Armani.





In black and white photos, the texture of the fabrics from which things are sewn is better visible.





The costumes are Armani’s favorites. They occupy an honorable place in each collection of the master.

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“Modeling clothes is the most sensual occupation in the world,” the famous couturier is convinced. The process of creating clothes by Giorgio Armani’s hands is like a magic trick. Concentrating energy on the tips of the fingers, the guru literally envelops the body tissue of the models. Real magic!





Armani is convinced: “Don’t be too zealous when choosing clothes: the most stylish people look as if they are not making any effort to their own appearance.” And there really is something about that.





Giorgio Armani has managed to turn the world of fashion and the idea of the role of clothing in our lives. Only a true genius can do that. And we are convinced that Armani is exactly that.

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