Roller Philips' copywriting by Marina Tsvetaeva came to Russia trimmed 8 times

Philips has launched an advertising campaign in Russia new TV Aurea «Seduction By Light».

The campaign, which removed the video part cult director Wong Kar Wai, is represented in our country television commercials (versions 60 and 30 seconds), which cutting of the original short films «There's Only One Sun» («the sun - one»).

There is no specific localized spot of the plot - a leading role in it at the play of light and color. Under the enchanting song «Siboney» Connie Francis, which can be heard in the movie "2046" Kar Wai, French actress Amelie Daure
Adapting a slogan «Seduction By Light» in Russian looks like: & quot; So just dive into the tempting world «.



Recall that the original video is a mysterious spy story that takes place in Shanghai, the main character - the actress Amelie Daure - spoke in French. Everything else in the «There's Only One Sun» - in Russian. Both male heroes speak Russian, and at the end of the film the viewer to disclose the source of the name - a line «There's Only One Sun» - is the English translation of the poem Marina Tsvetaeva
"The sun - one, and walks in every city.

Sun - mine. I will not give ».




Print advertising can be seen in the women's and men's glossy. This part of the campaign differs significantly from the video. To work on the prints was drawn fashion photographer Vincent Peters, known for his work for Vogue, and dozens of luxury-brands also cleverly works with light static as Wong Kar Wai in the dynamics. The top model Rianne Ten Haken appears on prints in clothes and accessories, Philips provided the main partners in this campaign - Lanvin and Lorenz Bäumer.

via / creativity / 2007/09/18/20240 /