You do not need a sixth iPhone

At the time, as the world community discusses vengeance recently held a presentation IPhone 6 and other innovations Apple, we Website
Being a victim of marketing seriously and sufficiently bleak.
Thus every new fans of the brand is presented as an absolute breakthrough, something superior predecessors and competitors on all counts, the triumph of science, design and advanced philosophy in its purest form. And - lo and behold! - Sudden adult sensible people lose their peace, appetite and sleep, and can not find them until you acquire the coveted device
This occurs not only with smartphones. At some point, the market is saturated with any commodity, but production can not stop.
Create short-lived, perishable, easily coming out of the building product. It works where the buyer can lure the low price on the condition that the special requirements for the quality he will not arise. Create very high quality product, but each time with a new cause the consumer a feeling of inferiority and the need to purchase a new product. This is where it gets interesting - opens space for various methods of manipulation.
Your car is perfect. Your perfume is not attracted to the opposite sex. Your cat is eating an unhealthy diet.
Why is this happening?
The head of Unilever's David Cousineau talked about how to create an advertising campaign sverhuspeshnyh Axe: first survey was conducted, involved 12,000 men around the world. It included a very personal issues relating to sexual fantasies of men. In the end it turned out that the majority of fantasy number one looks the same - a man lying in the bathroom, and it is surrounded by some naked beauties. The team concluded Axe: a man wants to be irresistible to not one, but for many women. Subsequent studies have led the company to bet on the uncertain young people - were born and famous commercials, the brand brought a multimillion-dollar sale. Consumers like to or not, they believe that these funds will make them really attractive.

It's hard to fight that affects us at the level of instincts. It is difficult, but still possible. In fact, the mechanisms are simple confrontation.
You can write a list before you go shopping - this is how many years ago, it allows you to concentrate on the important information and discard unnecessary garbage. You can remeasure all of their dresses fifteen and twenty-two pairs of shoes, before you run to the store for ostromodnye innovation, and realize that it is you absolutely not suitable in style and simply does not fit in the closet. You can once again weigh, if you can give a loan for the "absolutely incredible" new car and did not lay down their teeth on the shelf when the old runs quite briskly and will last a few more years.

All that we need - pause for a moment in the endless race of consumption and think.
Svetlana Gorbunova, Website




via www.forbes.ru/svoi-biznes-opinion/marketing/153471-kak-kompanii-manipuliruyut-potrebitelyami?page=0, 0