Win advertising

Among the great variety of outdoor advertising media, there is one rather strange, one might say, the phenomenal media - is peretyazhki.Chto it is - no need to explain to anyone, but that's why this type of advertising, which has great potential for improper use of creative, not so much caught in the advertising world, the big question.

When analyzing the creative constrictions have a reasonable sense of what it has practically a Russian invention. In our country, they hung all the cities, although recently they are more and more prohibited because they are significantly spoil the appearance of the city.

Perhaps the waist are prohibited and in some other countries, famous for unconventional advertising solutions, and therefore so little. But the site almost daily proof that not every advertising disfigures the city. If you get creative, the outdoor advertising can serve as decoration metropolis.

As well as the waist.



India, Germany, Italy, YuARReklama music school. Music - is aired




Advertising Weddings section in the newspaper Hindustan Times. Linking ends red wedding sari of the bride and groom white robes - the tradition of Indian weddings, emphasizing the sanctity and strength of the bonds of marriage.



This is a tradition in the advertising site Dating



Network laundries Leach & Weborny knows how things starch. Necking they starched so that it is sufficient to fix one side.



In Germany, banners Amnesty International about the inadmissibility of the death penalty have provided for illustrative hangman's knot.



Milan fitness hung in the streets tightens people



In 2004, the work of Lowe Bull paint Dulux won the Golden Lion in the category Outdoor, elegantly and cleverly placing banners period to coincide with the period of flowering trees.



Russians use the creative potential of constrictions is the fact that in Russia, not very creative in comparison with many other countries, too, have repeatedly found interesting solutions.







BBDO Moscow has come up with how to convey a change of taste alternating images







A similar "idea" (apparently, any unrealized or sell) from Moscow RA Creatim:





A video explaining the principle of operation.


In this example, working LCD-TV embedded in the constriction.







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