Where is IKEA - here and summer. The new campaign by Instinct

How it became known site, this week launched a new advertising campaign under the slogan of IKEA, "Where is IKEA - here and summer." Creative Agency developed Instinct.



The Russian aired two clips - Cash (15 seconds) and Balcony (30 seconds), which shows the arrangement of workplaces using products IKEA.

Creative idea only in the end of the video shows that the products in the IKEA decorated someone's place of work and not a house - as you might guess in the beginning.









via www.adme.ru