The unusual form of advertising from IKEA (10 photos)

In Europe, IKEA always PR rather unusual way. This time, they have placed in the Paris metro a new collection of his furniture and everyone could sit / lie down and experience the furniture in action.























I have personally seen in Germany as IKEA before the opening of one of its stores, almost every bus stop in the city to furnish, thus turning them into a kind of room. In the evening, visitors could take the furniture home.