The most creative and "ideological" videos last September

The site presents you the most creative and "ideological" videos last September. 1. Orange - «Planet»
Large-scale, big-budget video clip «Orange Planet» shows us the people of various nationalities in ecstasy to paint pieces of cardboard, metal, plastic, in a dark blue color. As it turns out, they do so in order to close these dark blue surface of the pieces of the planet and terribly frightened Russian cosmonauts. Still, anyone would be scared - the earth again! and disappeared. And while stunned cosmonauts linked from Baikonur, happy people standing under the blue shield and laugh - a prank gone right.

See also: The world's largest orange - history advertisement Orange.




2. Philips - «There's Only One Sun» Wong Kar Wai

Kar Wai is known among fans of the author and his movie nemeynstrimovogo extraordinary sense of light and workshop transfer his vision on film, creating a unique atmosphere of the synergy of light, color and sound.


Action mysterious spy story takes place in Shanghai, the main character - the actress Amelie Daure - spoke in French. Everything else in the «There's Only One Sun» - in Russian. Both male heroes speak Russian, and at the end of the film the viewer to disclose the source of the name - a line «There's Only One Sun» - is the English translation of the poem by Marina Tsvetaeva. The director gives us an excerpt from it in the original language.

"The sun - one, and walks in every city.

Sun - mine. I will not give ».



3. Nissan Rogue - «Marble Maze» (Shaken!) At the end of September, the United States launched a new commercial crossover Nissan Rogue, where the car is easily made his way through the maze, the role played by modern city. The idea with the shaky maze is not accidental - the concept car demonstrates the stability of the new system of stabilization AWD system.




4. JCPenney - «Magic»
In the new video «Magic» for JCPenney Saatchi & Saatchi New York drew attention to the fact that every day - it's magic, that man - a wizard who can make his life the way he wants. The viewer sees the usual daily activities and events take on magic touch. And classical - magic tricks with coins because of the ears, the rabbits out of the hat and disappear and emerging subjects.



5. Guinness - «At Last»

On a plot of roller girl stain resistant foam nose and mouth, causing a guy to lick her. Near the counter sits a girl - a kind of Katya Pushkareva - she is very jealous of a beautiful couple and also wants tenderness.

Tagline: «Stout With Love» - «Stout with love».




6. Ford S-Max - «Birds»
In the new campaign, the central part of which is a 30-second spot, metaphorically it said that the need to use all the possibilities provided by you. What's not to enjoy them enough, because you can not learn something very important and wonderful.


To transfer this idea to the agency took the obvious "the bird flies' and imagine how strange and unusual look to the fact that birds do not use their wings and behave as if they do not have wings.




7. Farmers Insurance - «Stolen Car»


8. Comcast - «BOEPC»
Nowhere, except the lyrics and lines «The Comcastic Production» at the end of the spot, the company's name does not appear. There is no further clarification or tagline. But they are not required: sarcasm, banter and opposition to the competitors in this extremely transparent.



9. Motorola - «Gondry's Dream»
Neprezvoydenny wizard emotions and potentialities of human perception, this time took the story of how a girl learns about the new features in its new phone. The usual approach has turned into an extraordinary journey - Gondry again changed reality, giving it a fantastic, theatrical and depth.



10. Super Solo - «Thirst Hurts»
Creators moved by the fact that water is essential for human survival, in a completely different plane. The story told by the viewer tagline «Thirst Hurts» («Thirst hurts"), brings physical suffering hero movie is just the absence of thirst, he drank Super Solo, now in his stomach singing the infinite Song, which is impeding others. However, thirst, formed under the laws of physiology, face even more problems ...



11. Sasol - «Questions»
As a basis for communication is taken the statement of Albert Einstein: "Do not answer change the world, and the question" and an unfinished open question «What If?», Which involves, in addition to an infinite number of sequels, the craving for knowledge and the creation of a new, curiosity and flexibility of thinking. < br />
The main role in the minute spot playing puppet Jessie. It symbolizes the interesting inner voice that exists in each of us. The audience follows her as she travels the world discovery: she is faced with questions that have shaped mankind. Some of them are global, and some simple, but no less important. Spot creates a sense of miracle child endlessly surprises and provokes creative thought.

12. Wilkinson - «Fight For Kisses»



13. Lexus - «Today»

Voiceover: «One day will be a machine that will be quite different. Impressive performance will be coupled with low CO2 emissions. And on this day - today ».




14. Brylcreem - «Effortless»

On the basis of his "performances" and the TV spot was created, presented in the British national broadcast.

It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.



15. Vodafone - «Time Theft»

In the clip «Time Theft» («Stealing Time") overworked manager at a romantic song Nancy Sinatra «The End of the Rainbow» is trying to get a date, but it always moves back to the office. First, he is perplexed, then irritated, and finally begins to go mad from the inability to get out of this Groundhog Day.

"Do not let the steal all the good moments of your day. Better Work will be there where you are. With mobile internet and e-mail. Take all the good times back ».

16. Cadbury - «Gorilla» On British television in early September aired a strange and wonderful chocolate clip of Dairy Milk Cadbury. A huge gorilla sitting behind the drum kit, goes into a trance by Phil Collins hit & quot; In the Air Tonight «, and then gives rustling drums.


Chocolate slogan - «A Glass And A Half Full Of Joy» («half glass full of joy"), and as much joy in minutes dosed with the audience the creators of video - agency Fallon. Spot lasts fifteen minutes, of which music is imbued with a minute gorilla Blessed closes his eyes, shrugs and hush canine operator. And 30 seconds is given in the frantic game of the primacy of the drums.

Communication with chocolate from conventional roller: a three-second pekshot tiles Dairy Milk and slogan.


What is behind this idea? Extremely simple. At the micro-website of this campaign everything is explained: "Well, it just seems like it's something clever. There is no science behind it is not - it's just an attempt to make you smile, just as it makes Cadbury Dairy Milk. And all this, what we continue to strive for - so you just smiled. And if a gorilla drummer seemed not enough for you to do, wait until we show you what else is hidden in our sleeves ».



via www.aglassandahalffullproductions.com/