Suicide help themselves

Leo Burnett São Paulo developed a series of custom posters for the Center for Suicide Prevention CVV

The slogan of the campaign "Help yourself!" - Calls on the people who are in a stressful situation, call the hotline, ie Make yourself the first step towards the exit of a difficult situation.




Tagged carved silhouette of a man "falls" down and holding the hand of his shadow.















Leo Burnett Brazilian idea is not new. Not so long ago, the Chinese branch of McCann Erickson has created a print similar to the donor center in Hong Kong.








via www.leoburnett.com.br/