Strengthening "Lada" at the expense of Volvo

The advent of Chinese Volvo's surprisingly helped the Russian car industry. Unable to withstand the new owners, a designer Steve Mattin fled to Russia. At the Moscow Motor Show it was shown first child chief designer AvtoVAZ - conceptual crossover Lada XRAY. This is perhaps the first domestic car, looking at who do not feel a sense of unease. XRAY is translated from English as an X-ray. Letter X suggests that this crossover and also on the schedule chuck the letter X. RAY composed of the first letters of the words Recreation, Activity, Youth (Leisure, Activity, Youth). In a press release the new product, which, according to some reports written personally by Steve Mattin, a concept car called "the" X-ray "of processes and changes that are taking place at AVTOVAZ." «LADA XRAY« emits "the idea of ​​a new style of showing the principle of a key stage in the development of design and formation of the new design strategy brand LADA, - stated in the text. - The concept car LADA XRAY created to showcase AvtoVAZ plans for the development of the model range LADA - including in the SUV segment, and the crossover SUV, these segments of cars today are developing dynamically in all. " To great regret, to run a series of car is not planned. According Mattin, many features XRAY switch to compact crossover, which is slated for 2015.