Soon advertising video pane learn to evaluate the reaction of people on showing video
"Smart" video panels were developed by experts from the Australian National Centre for Information and Communication Technologies ( National ICT Australia Ltd. TABANAR
The device consists of a small camera and LCD-connected to the remote computer. When the camera sees her approaching the man, the screen begins to play the advertising message. This A special program
This simple technology can significantly improve the efficiency of electronic advertising, because the "smart" video pane will show customers only those messages that interest them. "If the promotional clips just played around, they very quickly begin to be perceived as a visual noise is absolutely not stand out," - says the creator TABANAR Mike Wu detect eye movements, as well as to determine the sex and nationality of the buyer
Scientists emphasize that the whole produced by the camera information will be erased immediately after the analysis is complete. However, many experts question the ethics of the use of such devices John Uekert Rob Sparrow
Source: Popular Mechanics