Sk4alolazy IKEA

To celebrate the opening of its 30th store in the French town of Clermont-Ferrand, the company IKEA, together with the local communication agency «Ubi Bene», arranged on the wall sample apartments with the option of climbing.





In fact, the nine meter wall is an original showroom inside the outlets of which large retailers can meet a huge number. However, vertical, allows you to perform just two interesting task - to practice climbing, under the strict supervision of special instructors, as well as "walk" on another showroom IKEA. It would seem that as far as a simple idea, but the real appeal of the project off scale and wanting to feel climbers, was rife.