Salvation Army: No one would have wanted to be in the shoes of a homeless person. But they put on your

Johannesburg, March 30 - The agency Leo Burnett South Africa, entering the global network Leo Burnett Worldwide, released an integrated advertising campaign for the Army spaseniya.Kampaniya began with advertisements in the press and has been extended to non-standard media -series with shops of clothing and footwear were hanged shelves bags, where anyone could put down their old slippers, shoes, sweaters, shirts and pants.





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Posters: "Bride," "Superman»
Works (ambient): «Shoes," "Bag»
Media: print, ambient
Client: Salvation Army
Brand: Salvation Army

The creative team: Agency: Lobedu Leo Burnett
Country: South Africa
Senior Planner: Rob van Rooyen, Refilwe TsimaTsima
Executive Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Account Director: Nomsa Nkangana
Account Executive: James Nondo



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