Russia has launched a new image advertising campaign Hit FM

From May 1 to June 1 will take place in Russia image advertising campaign radio station Hit FM. Information on this site have told in the company.



The campaign will be held under the slogan "Music which is easy", which is developed by the Agency Tequila Russia.



The concept, the idea We can not create favorable conditions for life, but we can create the mood in which it will be easier to create these conditions themselves. We are able to make the "soul" listener hovering over all the difficulties and obstacles encountered every day in his life. Life will be better - it will be easier to live - to live easy - HIT FM - Radio is easy!
HIT FM - MUSIC is easy!
Target Audience

Women 25-35 years old, with an average level of income and above average











Advertising agency: Development of a slogan: Tequila Russia
Creative Director: Vadim Petrov
Account Director: Irina LevenetsKreativ prints + clip: inhouse
Creative teamwork:
Developing roller: The director, cameraman Vlad Opelyants
Screenplay: Natalya Kochneva, RA "Gramophone Advertising»
Director: Eleanor Khakimov
Development prints: Designer: Svetlana Suchko, TheSIGNdeSIGN
Photographers: Svetlana bitch, Elena Bosca
Customer RMG General Director: Sergey V. Kozhevnikov
RMG Marketing Director Elena Malezhenkova
Brand manager of the radio station Hit FM Ilya Burets

Location: 1.05. - 1.06
Outdoor: Roof panels, 3x6, sitiformaty Stickers in suburban trains
TV: CTC, Home, MTV, MUZ
Internet: mail .ru

via thesigndesign.com/