Orange builds stage sets of life - 2 new video campaign

Mobile operator Orange continues the campaign «Life, as you like it» - «Life is what you like it».


Recall that the goal of the campaign launched in May - the promotion of three new services provided by Orange to its subscribers - Pay Monthly, Pay As You Go and Gigsandtours, which allows customers of the operator to reserve concert tickets 48 hours before the start of total sales.



A series of rollers was developed by agency Fallon London and filmed by the British production house Rattling Stick in South Africa. Each roller is a small representation in which the hero or heroes sing about why he likes this or that service, creating a giant theater sets reflecting the essence of the message and the tagline of the campaign - «Life, as you like it».

Roller «Pay Monthly» came out first (on the site wrote it in May this year), followed by clips «Gigsandtours» and «Pay As You Go».









via www.adme.ru/orange/2007/05/30/18240/