McDonalds: the years of successful advertising

Of all the moves seen advertising and marketing ideas, company McDonalds is different persistence and lack of availability of creative stereotypes. But we are talking about foreign advertising, which is often done overseas.

This year marks exactly thirty years of cooperation, Leo Burnett and McDonalds. Such a major event and we're celebrating this material. Most of the following ideas, you probably already have seen. But now, you'll know exactly who owns the concept, and who put into practice. Not all the works belong to the minds of Leo Burnett, but a clear majority. Let's start with the outdoor advertising, print and ambient.

The Chicago branch of Leo Burnett has developed just such an idea to advertise breakfast in McDonalds.





Probably everyone remembers the development of the French «BETC Euro RSCG»: «Come on, what you are» (Come as you are).











Agency «Bernstein-Rein» placed on billboards clock showing the exact time and, at the same time, emphasized the non-stop operation of restaurants. It was in Kansas, USA.



In Canada, advertisers of «Cossette West», with the support of «Leo Burnett», very well advertised coffee. Within two weeks, McDonalds offers free coffee. Coffee beans at a bus stop shows how many days are left before the end of the action.



But because they are the same (Cossette West), demonstrated clearly his signature coffee and coffee appetizing pouring into a glass.



Those Chicagoans «Leo Burnett» 4 years ago made sundials, which showed that it is currently preferred to buy in McDonalds. Moreover, the arrow was made in the form of traditional golden arches.



The original print advertising burgers for vegans from the agency «Neue Digitale».



Advertising Toy Spider-Man and Batman in the Happy Meal, «Leo Burnett», India.





"Release hunger», «DDB Tribal», Vienna, Austria.



Advertising fries right on the crosswalk in Bern, Switzerland. The idea of ​​the agency «TBWA».



Salads at McDonalds - advertising on bus stops in Germany, the agency «Heye Group».



Giant advertising of coffee obviously must take at least part of the customers at Starbucks in Los Angeles.



"Nice try, Mom" ​​- a school sandwich mother wrapped in packaging McDonalds, agency «Heye Group», Germany.



In Birkerede soon reopen McDonalds.







The freshest salads :)



But there is, in our opinion, and the weakest link in the campaigns McDonalds. Advertising agency «DDB» works in many countries around the world. However, almost all comes down to advertising, not a carrier no idea, other than direct advertising. For example, a pie-yacht in New Zealand: "It does not matter stuffing - all 6 kinds of pies for $ 3."



That smacks of such advertising in general only purchase two billboards in order not to leave the place of the competition.



April Fool's joke on the cost of cheeseburgers in Sweden. In fact they are 10 times less expensive. What a joke - it is not clear.



Also in Sweden, so that's positioned their wide range.



A little ambient and "guerrilla". In Canada, we already know the agency «Cossette West» arranged the original event in support of the campaign "to cool for a dollar." The essence of the action - all soft drinks in fast food worth a dollar. It was created with the arch ice block M, which was made out of dollar coins. All those who wish to dig a dollar coin.



Another idea from Canadians was advertising at bus stops. With a couple of shows "Your free coffee is ready."

On St. Patrick's Day the whole island of Ireland, and a substantial portion of US cities are green. And even in Chicago River dyed green. Agency «Leo Burnett» has come up with a great way to promote the new flavor Shamrock Shake.





In Israel on treylaynerah (advertising sheet trays), in support of the campaign to promote the new salads, fresh salads, as demonstrated by depicting them (treylaynery) in the form of boards for cutting vegetables.



Another of the original course from Canadians «Cossette West» - beach umbrellas in the form of caps for beverages.



Kind of a teaser in the US Seattle before the advent of cold coffee at McDonalds: «The cold comes soon."







Few high-quality video advertising McDonalds. History of a caring father, who can not stop the car, because the son wakes up :)

Another dad now bear, promises his son a visit to McDonalds ...

And finally, successful Hochma. Advertising McDonalds in the US town of Yass (Yass). It would seem that all is clear. McDonald's Yasse works from six in the morning. And now in English: «My ass open 6 am» :)