Magnificent psychedelic creativity for Merrydown Cider. Protect your neck!

The agency Campbell Doyle Dye (London) advertises al * ogolny drink Merrydown Cider via print metamorphosis.



It's simple: at the bottom of the print we see a full bottle of Merrydown Cider, a smiling face and a stylized inscription «Merry» («fun»). At the top of the print - an empty bottle, sad face, and as a result, the word «Down» (what it means and "bottom up" and "sad, cheerless»).






















Advertising Agency: Campbell Doyle Dye, London, UK

Creative Director / Art Director: Dave Dye
Copywriter: Sean Doyle
Artists: Paul Bedser, Paul Bower, Yukko Kondo, Al Murphy, Mikko Rantanen, Daddy buy me a Pony



via www.cddlondon.com/