Language of food came up with anorectic patients.

The agency DDB developed public service announcements for the association to help patients anorexia and bulimia - ABA Association.

Anorexia (ancient Greek. α- - unemployed, non, ὄρεξις - the urge to eat) - refusal of food intake due to a lack of appetite or under the influence of psychopathological disorders. Wikipedia.



Knowing this, it becomes clear text on the prints themselves, "Many people use food to tell us about their need for assistance. And only a few understand it. " Unfortunately, we have not learned to see the signs around us. Although it is worth just a little wider open eyes and we can see those who truly need our help.










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