In the absolute world the winning numbers show advertising

The absolute world lottery billboards show the winning numbers tomorrow's lottery, not yesterday. Currently in New York and Los Angeles held an advertising campaign in the * Key Absolut, under the concept of "The absolute world» (In an absolut world).

On billboards show a winning combination coming, lottery appointment for tomorrow.

To make the creative ideas of contextual relevance, we have placed a billboard in New York next to the traditional lottery billboards showing the amount of forthcoming jackpot.



Los Angeles:









Please note that during the campaign the winning numbers have changed:

















New York:



























See also: A hundred examples ABSOLUTnoy advertising. The history of the famous prints

Agency: TBWA \ Chiat \ Day New York
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall
Retoucher: E-Graphics

via / kreativnyj_obzor / 2007/10/02/20436 /