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How to get around the machinations of marketing, and not spend too much time in the sales
The cost of free syra
Coming New Year holidays. Marketers and advertisers seeking to get the most profit from sales of real customers unleash against psychological warfare. In an atmosphere of general consumer madness and excitement Many do not even notice that they become an object of manipulation,
1. Give yourself peredyshku
In the pre-holiday shopping centers are filled with crowds of people, sounds loud music, flashing screens with advertising - all this is a concern, makes your heart beat faster, resulting in a you lose the ability to think rationally and make a purchase, which later may regret.
«Psychology Today» article Keith Yarrow, professor of psychology at the University of Golden Gate (San Francisco), people in the crowd, suffering from a lack of time and forced to compete with each other in the struggle for the possession of any goods, meaningful action is sharply reduced. Man grabs everything that comes their way and only when the heart rate returns to normal, he begins to ask themselves questions - as well as whether he needs the thing for which he had just laid out a tidy sum?
During a shopping trip, to prevent consumers rush to empty your wallet, Try not to give in to a desire to get the goods on which you noticed.
2. Make a list, and double its proverte
Aimless stroll through the shops during sales and holiday discounts staggering - a sure way to spend a ton of money on useless stuff.
According to Lisa Cavanaugh, a specialist in consumer psychology from the University of Southern California, where the consumer sees a product in high demand, he is inclined to consider a bargain price, or believes that the excitement caused by a limited number of goods. This leads to the acquisition of the bestseller, even if then comes the realization that as a result of "bargain" buyer went totally unnecessary thing. "Succumb to madness everyone is very easy" - says the psychologist in an interview LiveScience.com
Instead of wandering around the boutiques in search of something unknown Make a list of your desired product, and determine the budget, which is going to meet.
3. Do not believe their glazam
Employees of shops are arranged in a certain order goods - expensive products is on the middle shelf, it is surrounded by items with red price tags, signals discounts. According to the so-called "principle of the triangular balance", look the person in the center of always stops the picture,
"The most important thing for the buyer - not to lose the mind" - says in an interview with the newspaper «The Telegraph» Karl McKeever, one of Britain's leading experts in merchandising. "When you are on the site of the seller, you are vulnerable to a variety of tricks and stunts, forcing you to spend money. The best thing you can do - keep your eyes open and watch carefully what is happening around "- expert advice.
4. Avoid halyavy
Manufacturers satisfied with giveaways of their products in supermarkets is not out of kindness
«In contrast, discount coupons free samples of products could have a lasting impact on the sales of the goods concerned - in some cases up to 12 months after the action" - written by experts in an article published in the journal «Marketing Science».
5. Do not touch the goods without neobhodimosti
The results of some experiments show that touching the product provokes man to acquire it. So, out of it in the hands of an ordinary mug more than 20 seconds, you're more likely it buy, even if you did not want.
via factroom.ru
