Gorilla. Now in advertising «Orbit Snow White"

On May 5, the central TV channels broadcast launched a new advertising campaign for Orbit White. Strategy and creative concept of the campaign developed and implemented agency BBDO Moscow.Novy movie "Casting" continues a series of advertising "in orbit". This time, the plot of the arrogant "star" can not pick up a partner. The girls who came to the casting, one after the other in horror run out of the pavilion. Produced in a panic! But here comes the pavilion girl robot Cynthia. Two pads «Orbit Snow White Honey Melon" and her radiant smile does not leave indifferent "star", which is a huge ferocious gorilla ...

Traditionally video was shot in one of the larger rooms ZIL plant in Moscow. There was erected a giant gorilla room. But she was not present during the shooting, this time it created the 3D-animators Milan studio of computer graphics Xchanges.




















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