Free thought Adidas. Down with stereotypes, the art to the masses

Adidas hopes to catch a wide audience kontseptstualnyh series of posters created with the participation of renowned photographer Nedeva Kendera (Nadav Kander). The campaign was launched to promote the Original collection Spring / Summer 2007.
The first posters appeared in boutiques in early January. The basic idea of ​​uniting all the pictures - Freedom of (Free Thinking). The concept, developed by agency 180 Amsterdam, should encourage the audience to destroy the framework of the stereotypes become a Free Thinker and dive even deeper into the heart of the brand.

Fafe



This poster conveys free-Adidas through creativity Fafe French artist whose extraordinary work is very sexy and uninhibited often depict young girls, who are called 'Fafinettes'. On the original poster fafinetki depicted on the walls of the room in which adidas-fafinetki staged a tea ceremony.

FREIZEIT


The heroes of this poster exhibit emancipation of the mind in a game of croquet. They decided to defy gravity. Of particular mindset allows them to do so.

Ali


The theme of this work - Muhammad Ali. Infinitely a free man, he inspires the young people in the room. Serious guy sees the reflection in the mirror playfully smiling athlete. This portrait of the boxer took Howard L. Bingham.

Watch and glasses





Two surreal poster should intrigue the viewer, to make him go in search of meaning and reality that lies behind them.

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