Fallon told a story about a big red umbrella

Fallon Agency has developed a new commercial for the insurance company Travelers. The video is dated to the long-awaited return to the red umbrella logo.

History of dramatic red umbrella, but, as expected, has a happy ending. This item, which protects people from the elements, has become the logo of Travelers in the late XIX century.

Should come down more than a hundred years, Sandy Weill, chairman of Citigroup, was so impressed symbolism umbrella and wanted to make it the logo of his company, which in 1998 absorbed a specially planned and insurers. Touching the symbol of a change of ownership of security despite the protests of many shareholders who believed the umbrella is too limited for the financial group.













In 2004 the corporation bought by St Paul Travelers, a year ago, after the change of chairman of the board, Citigroup decided to give up the umbrella and return it to the former owner. Top management Travelers bought and five-meter sculpture of a red umbrella, which graced the building Citigroup in New York.

And this long-awaited event and celebrate the new movie «Delivery», filmed by director Rupert Sanders of MJZ. Charming, almost dreamlike old man walking on a country with a huge red umbrella and is always where need help. All problems can be solved by means of a giant enhancement, and even over each house insured in Travelers red umbrella set, protecting its inhabitants from misfortune and trouble.





Previous notable for Travelers movie was released half a year ago. «Snowball», has received numerous awards in the United States, took Dante Ariola before returning red umbrella.



via / kreativnyj_obzor / 2007/08/30/19982 /