Every time I look and pay

Advertising agency Leo Burnett Moscow has created a spring-summer campaign crackers "Vorontsov". The objective of the new campaign - to emphasize the core values ​​of the brand: quality, naturalness, traditsionnost.Ilya deer, creative director at Leo Burnett Moscow: «The new campaign tells people that crunches" Vorontsov "prepared from fresh traditional Russian bread. In essence, the new movie - a food demo, organically woven into the dream world before the village "Vorontsovo».

Plot: The familiar of the autumn campaign, Sam and Simon watching a movie, "Rusk-sovereign" about how to grow and cook the bread as it is made crackers, and recognize themselves in it.

The video emphasized the image of "Vorontsov" - "high-quality bread, high-quality product, quality biscuit" while maintaining continuity with the first campaign, in fact, continuing her.




The campaign was launched in May and will last all summer. Placement of roller passes in the key channel of the first, STS, Ren TV, NTV, TNT, 7 TV, Muz-TV, TV-3, MTV. In addition, audio clips broadcasted the popular radio stations. Placement agency engaged in Mediaedge: cia

via / tv-spot / 2007/10/18/20674 /