Disney will turn over in his grave! The new story of the Prince and Princess by Clemenger BBDO Melbourne

In Australia, launched a local advertising campaign of the new brand MasterFoods - chocolate bar Fling.
While working on the creative concept and brand strategy, and Agency (Clemenger BBDO Melbourne), and the client is aware that for a successful launch of the chocolate bar flirtatious need a bright and unusual idea.

- We all grew up on fairy tales, - commented video agency. - Handsome prince and beautiful princess together overcome all difficulties and live happily ever after. Amazing. But here there is a product called Fling (binge unlimited satisfaction of their impulses, whims). This bar, which obeaschaet only flirtation. Without any obligations. And, of course, it does not last forever. It is a delicate, delicate pleasure that last point, and then disintegrates.
Thus, we have created a campaign that plays with the theme of idealizing "happily ever after", with the slogan "Eternity - exaggerated».


We took the classic romantic understanding of the word «forever» and put it in contemporary reality.






- Nuu ... We had a lovely moment. And! I've got your number!

- Yes.

- And ... And I better go ...

- So far.


- So far.


via adme.ru